The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Corporate Ethical Values and Organizational Commitment in Marketing
Abstract
The authors explore corporate ethical values and organizational commitment in marketing. They (1) discuss corporate ethical values as a component of corporate culture, (2) review the literature on organizational commitment, (3) hypothesize a positive relationship between corporate ethical values and organizational commitment, and (4) empirically test the relationship with data from more than 1200 professional marketers, representing subsamples of marketing managers, marketing researchers, and advertising agency managers. The study results provide strong evidence of a positive association between corporate ethical values and organizational commitment. Given previous research demonstrating a strong link between commitment and specific organizational benefits, corporate ethics may be not only an important societal issue, but a key organizational issue as well.
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Citations
Cites
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Employee reactions to job characteristics.
Hackman, J. R., & Lawler, E. E. (1971) · Journal of Applied Psychology · doi:10.1037/h0031152 · Cited by 2,442
Cited by
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Self-citationToward A Unified Conception Of Business Ethics: Integrative Social Contracts Theory
Donaldson, T., & Dunfee, T. W. (1994) · The Academy of Management Review · doi:10.5465/amr.1994.9410210749 · Cited by 4,004
Smidts, A., Pruyn, A. T. H., & Van Riel, C. B. M. (2001) · Academy of Management Journal · doi:10.2307/3069448 · Cited by 1,352
Bhattacharya, C. B., Rao, H., & Glynn, M. A. (1995) · Journal of Marketing · doi:10.1177/002224299505900404 · Cited by 1,254
Investigating the Impact of Firm Size on Small Business Social Responsibility: A Critical Review
Lepoutre, J., & Heene, A. (2006) · Journal of Business Ethics · doi:10.1007/s10551-006-9183-5 · Cited by 893
Metadata
- Authors
- Hunt, S. D., Wood, V. R., & Chonko, L. B.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1989-07
- Volume
- 53
- Issue
- 3
- Pages
- 79-90
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2031933651
- Cited by
- 806
- References
- 3
- FWCI
- 27.98
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hunt, S. D., Wood, V. R., & Chonko, L. B. (1989). Corporate Ethical Values and Organizational Commitment in Marketing. Journal of Marketing. https://doi.org/10.1177/002224298905300309
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
