The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect
Abstract
The authors propose that for mature brands, ad-evoked affect will not have a strong influence on brand attitude; they formulate brand interest, a new construct, as a more relevant consequence of ad-evoked affect. They present empirical evidence to support their theory regarding the consequences of ad-evoked affect for mature brands.
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Citations
Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Measuring the hedonic and utilitarian dimensions of consumer attitude
Voss, K. E., Spangenberg, E. R., & Grohmann, B. (2003) · Journal of Marketing Research · doi:10.1509/jmkr.40.3.310.19238 · Cited by 2,151
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
Measuring customer‐based brand equity
Lassar, W., Mittal, B., & Sharma, A. (1995) · Journal of Consumer Marketing · doi:10.1108/07363769510095270 · Cited by 1,379
Brand Familiarity and Advertising Repetition Effects
Campbell, M. C., & Keller, K. L. (2003) · Journal of Consumer Research · doi:10.1086/376800 · Cited by 853
The marketing advantages of strong brands
Hoeffler, S., & Keller, K. L. (2003) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540139 · Cited by 607
Metadata
- Authors
- Machleit, K. A., Allen, C. T., & Madden, T. J.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1993-10
- Volume
- 57
- Issue
- 4
- Pages
- 72-82
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2095236453
- Cited by
- 240
- References
- 2
- FWCI
- 8.39
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect. https://app.cochat.ai/papers/10.1177/002224299305700406
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- Machleit, K. A., Allen, C. T., & Madden, T. J. (1993). The Mature Brand and Brand Interest: An Alternative Consequence of Ad-Evoked Affect. Journal of Marketing. https://doi.org/10.1177/002224299305700406
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
