The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
Measuring customer‐based brand equity
Abstract
Brand equity is very important to marketers of consumer goods and services. Brand equity facilitates in the effectiveness of brand extensions and brand introductions. This is because consumers who trust and display loyalty toward a brand are willing to try to adopt brand extensions. While there have been methods to measure the financial value of brand equity, measurement of customer‐based brand equity has been lacking. Presents a scale to measure customer‐based brand equity. The customer‐based brand equity scale is developed based on the five underlying dimensions of brand equity: performance, value, social image, trustworthiness and commitment. In empirical tests, brands that scored higher on the customer‐based brand equity scale generally had higher prices. Discusses the implications for managers.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Measuring Brand Equity Across Products and Markets
Aaker, D. A. (1996) · California Management Review · doi:10.2307/41165845 · Cited by 3,582
Aaker, D. A., Kumar, V., Day, G. S., & Luck, D. J. (1970) · Cited by 3,553
Representing and Testing Organizational Theories: A Holistic Construal
Bagozzi, R. P., & Phillips, L. W. (1982) · Administrative Science Quarterly · doi:10.2307/2392322 · Cited by 2,064
Crompton, J. L. (1979) · Journal of Travel Research · doi:10.1177/004728757901700404 · Cited by 1,638
Farquhar, P. H. (1989) · Cited by 846
The Importance of the Brand in Brand Extension
Broniarczyk, S. M., & Alba, J. W. (1994) · Journal of Marketing Research · doi:10.2307/3152195 · Cited by 802
The Effects of Brand Extensions on Market Share and Advertising Efficiency
Smith, D. C., & Park, C. W. (1992) · Journal of Marketing Research · doi:10.1177/002224379202900302 · Cited by 744
The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions
Dacin, P. A., & Smith, D. C. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100207 · Cited by 474
A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
Park, C. S., & Srinivasan, V. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100210 · Cited by 446
Cited by
Developing and validating measures of facets of customer-based brand equity
Netemeyer, R. G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Ricks, J., & Wirth, F. (2004) · Journal of Business Research · doi:10.1016/s0148-2963(01)00303-4 · Cited by 1,313
Weun, S., Beatty, S. E., & Jones, M. A. (2004) · Journal of Services Marketing · doi:10.1108/08876040410528737 · Cited by 581
The effects of brand associations on consumer response
Belén del Río, A., Vázquez, R., & Iglesias, V. (2001) · Journal of Consumer Marketing · doi:10.1108/07363760110398808 · Cited by 567
Effects of restaurant green practices on brand equity formation: do green practices really matter?
Namkung, Y., & Jang, S. (2013) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2012.06.006 · Cited by 238
Effects of value and innovation on brand equity in retailing
Moliner-Velázquez, B., Fuentes-Blasco, M., & Gil-Saura, I. (2019) · Journal of Brand Management · doi:10.1057/s41262-019-00159-5 · Cited by 30
Metadata
- Authors
- Lassar, W., Mittal, B., & Sharma, A.
- Venue
- Journal of Consumer Marketing
- Publisher
- Emerald
- Published
- 1995-10-01
- Volume
- 12
- Issue
- 4
- Pages
- 11-19
- ISSN
- 0736-3761 (ISSN-L)
- OpenAlex
- W1972985427
- Cited by
- 1,379
- References
- 16
- FWCI
- 2.57
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Measuring customer‐based brand equity. https://app.cochat.ai/papers/10.1108/07363769510095270
- The paper
- Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer‐based brand equity. Journal of Consumer Marketing. https://doi.org/10.1108/07363769510095270
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
