What is beautiful is usable
Abstract
An experiment was conducted to test the relationships between users ' perceptions of a computer-ized system's beauty and usability. The experiment used a computerized application as a surrogate for an Automated Teller Machine (ATM). Perceptions were elicited before and after the participants used the system. Pre-experimental measures indicate strong correlations between system's perceived aesthetics and perceived usability. Post-experimental measures indicated that the strong correlation remained intact. A multivariate analysis of covariance revealed that the degree of system's aesthetics affected the post-use perceptions of both aesthetics and usability, whereas the degree of actual usability had no such effect. The results resemble those found by social psychologists regarding the effect of physical attractiveness on the valuation of other personality attributes. The ®ndings stress the importance of studying the aesthetic aspect of human±computer interaction (HCI) design
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Aesthetics can have a substantial impact on user acceptance and usability.
“Aesthetics can have a substantial impact on user acceptance and usability [22].”
From The Behavioral Intervention Technology Model: An Integrated Conceptual and Technological Framework for eHealth and mHealth Interventions (2014) · cites this paper as [22]
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Introduction to this special section on beauty, goodness, and usability
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USABILITY AND USER EXPERIENCE: DESIGN AND EVALUATION
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Self-citation
- Authors
- Tractinsky, N., Katz, A. S., & Ikar, D.
- Affiliations
- Ben-Gurion University of the Negev (IL)
- ORCID
- Tractinsky, N
- Venue
- Interacting with Computers
- Publisher
- Oxford University Press (OUP)
- Published
- 2000-12
- Volume
- 13
- Issue
- 2
- Pages
- 127-145
- ISSN
- 0953-5438 (ISSN-L)
- OpenAlex
- W1998515403
- Cited by
- 1,376
- References
- 67
- Citations by year
- 2026: 63 · 2025: 104 · 2024: 41 · 2023: 42 · 2022: 43 · 2021: 74 · 2020: 60 · 2019: 53 · 2018: 66 · 2017: 71 · 2016: 64 · 2015: 65 · 2014: 65 · 2013: 86 · 2012: 72
- FWCI
- 14.49
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Interacting with Computers (publishedVersion)
- Topics
- Physical Sciences › Computer Science › Human-Computer Interaction › Usability and User Interface Design
- Physical Sciences › Computer Science › Human-Computer Interaction › Innovative Human-Technology Interaction
- Life Sciences › Neuroscience › Cognitive Neuroscience › Aesthetic Perception and Analysis
- Keywords
- aesthetic perception, usability, user perception, human-computer interaction design, automated teller machines
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