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Cited by 192

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study

Brown, Steven P., Cron, William L., Slocum, John W.·1997·Journal of Marketing

Abstract

The authors investigate the motivational effects of emotions in a sales force context. The personal stakes that salespeople have in a goal situation triggered anticipation of emotions that result from attaining or failing to attain their performance goal. Positive anticipatory emotions were positively related to volitions and mediated the relationship between personal stakes and volitions. Goal attainment was positively related to positive outcome emotions and negatively related to negative outcome emotions. Goal-directed behavior was positively associated with positive outcome emotions, independently of goal attainment. The findings suggest that emotions are an important driving force behind sales force motivation. The authors discuss the implications for sales management, theory development, and further research.

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Crossref · 10.1177/002224299706100104

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Metadata

Authors
Brown, S. P., Cron, W. L., & Slocum, J. W.
Venue
Journal of Marketing
Published
1997-01
Volume
61
Issue
1
Pages
39-50
ISSN
  • 0022-2429 (ISSN-L)
  • 1547-7185
OpenAlex
W2312995207
Cited by
192
References
3
FWCI
9.96
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study. https://app.cochat.ai/papers/10.1177/002224299706100104
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Brown, S. P., Cron, W. L., & Slocum, J. W. (1997). Effects of Goal-Directed Emotions on Salesperson Volitions, Behavior, and Performance: A Longitudinal Study. Journal of Marketing. https://doi.org/10.1177/002224299706100104

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.