The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy
Abstract
Environmental concerns have begun to reshape the landscape in which global organizations compete. The demands and influences of the environmental movement are evident in the dollar value size of the environmentally conscious marketplace. In addition, the growing regulatory concerns over the environmental impact of corporate practices have begun to influence corporate strategies. The authors discuss the concept of an enviropreneurial marketing strategy, which reflects the confluence of social performance goals, corporate entrepreneurship orientations, and marketing strategy by integrating environmental concerns when developing marketing policies and practices. They provide a brief overview of the emergence of the enviropreneurial strategy paradigm, identify three types of enviropreneurial marketing strategies, and develop a model of the antecedents and consequences of an enviropreneurial marketing strategy. Finally, they conclude with a brief discussion of future research needs.
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Cites
Competitive Strategy: Techniques for Analyzing Industries and Competitors
(1980) · Journal of Sustainable Competitive Intelligence · doi:10.24883/iberoamericanic.v2i2.38 · Cited by 16,592
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
The correlates of entrepreneurship in three types of firms
Miller, D. (1983) · Management Science · doi:10.1287/mnsc.29.7.770 · Cited by 5,853
The Adolescence of Institutional Theory
Scott, W. R. (1987) · Administrative Science Quarterly · doi:10.2307/2392880 · Cited by 3,699
Porter, M. E. (1991) · Scientific American · doi:10.1038/scientificamerican0491-168 · Cited by 1,540
Top executive commitment to the status quo: Some tests of its determinants
Hambrick, D. C., Geletkanycz, M. A., & Fredrickson, J. W. (1993) · Strategic Management Journal · doi:10.1002/smj.4250140602 · Cited by 1,058
A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach
Carlson, L., Grove, S. J., & Kangun, N. (1993) · Journal of Advertising · doi:10.1080/00913367.1993.10673409 · Cited by 602 · cited 2×
“…surveys over the past decade reveal a growing segment of consumers who either reward or intend to reward firms that address environmental concerns in their business and marketing practices and who punish firms that appear to ignore the environmental imperatives (Carlson, Grove, and Kangun 1993).”
Background
Cited by
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008) · Journal of Consumer Research · doi:10.1086/586910 · Cited by 3,409
Do green supply chains lead to competitiveness and economic performance?
Rao, P., & Holt, D. (2005) · International Journal of Operations & Production Management · doi:10.1108/01443570510613956 · Cited by 2,453
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
White, K., Habib, R., & Hardisty, D. J. (2019) · Journal of Marketing · doi:10.1177/0022242919825649 · Cited by 2,386
Corporate Social Responsibility and Marketing: An Integrative Framework
Maignan, I., & Ferrell, O. C. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070303258971 · Cited by 1,873
Do Investors Value Sustainability? A Natural Experiment Examining Ranking and Fund Flows
HARTZMARK, S. M., & SUSSMAN, A. B. (2019) · The Journal of Finance · doi:10.1111/jofi.12841 · Cited by 1,711
Metadata
- Authors
- Menon, A., & Menon, A.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1997-01
- Volume
- 61
- Issue
- 1
- Pages
- 51-67
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2320976472
- Cited by
- 1,093
- References
- 7
- FWCI
- 64.63
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
