A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
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Lots of empirical studies have utilized perceived risk as an important factor in e-commerce and identified its impact on loyalty, decision making and purchase intentions.
“Lots of empirical studies have utilized the perceived risk as an important factor in e-commerce and identified its impact on loyalty, decision making and purchase intentions [70-72].”
From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [70]
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- Authors
- Casidy, R., & Wymer, W.
- Affiliations
- Deakin University (AU)
- University of Lethbridge (CA)
- Corresponding author
- Casidy, Riza
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2016-09
- Volume
- 32
- Pages
- 189-197
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2460133546
- Cited by
- 236
- References
- 91
- Citations by year
- 2026: 13 · 2025: 22 · 2024: 26 · 2023: 41 · 2022: 33 · 2021: 37 · 2020: 22 · 2019: 21 · 2018: 12 · 2017: 7 · 2016: 1 · 2015: 1
- FWCI
- 26.55
- Type
- journal article
- Language
- en
- Open access
- green
- figshare.com
- Licence
- Locations
- Journal of Retailing and Consumer Services (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Own your potential (DEAKIN) (submittedVersion)
- Figshare (submittedVersion, cc-by)
- Topics
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Keywords
- risk perception, customer satisfaction, customer loyalty, financial risk, social risk, performance risk, psychological risk, moderated mediation, consumer behavior
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