The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Issues in Marketing's use of Multi-Attribute Attitude Models
Abstract
The simplistic form of linear compensatory attitude modeling includes a number of significant research questions involving concepts, measurement, and analysis. Results and conclusions of marketing research on the model are summarized for each issue and directions for further development are suggested.
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Cites
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Tversky, A. (1972) · Psychological Review · doi:10.1037/h0032955 · Cited by 3,365
Cited by
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008) · Decision Support Systems · doi:10.1016/j.dss.2007.07.001 · Cited by 3,613
“However, risk is not the only factor consumers are sensitive to in the context of an Internet purchase; the perceived benefit provides consumers with an incentive for purchase behavior [137].”
BackgroundAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
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Holbrook, M. B. (1978) · Journal of Marketing Research · doi:10.2307/3150624 · Cited by 435
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Active Machine Learning for Consideration Heuristics
Dzyabura, D., & Hauser, J. R. (2011) · Marketing Science · doi:10.1287/mksc.1110.0660 · Cited by 92
E-Service Quality: A Meta-Analytic Review
Blut, M., Chowdhry, N., Mittal, V., & Brock, C. (2015) · Journal of Retailing · doi:10.1016/j.jretai.2015.05.004 · Cited by 65
The dual role of informational social influence: Implications for marketing management
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Metadata
- Authors
- Wilkie, W. L., & Pessemier, E. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1973-11
- Volume
- 10
- Issue
- 4
- Pages
- 428-441
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2331171826
- Cited by
- 683
- References
- 1
- FWCI
- 108.58
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
