The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
The Theory of Stochastic Preference and Brand Switching
Abstract
Strong evidence will be introduced which suggests that brand choice behavior is substantially stochastic. A general theory of stochastic preference is presented and tested. Brand switching data are shown to be in substantial agreement with the theory.
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Citations
Cites
Information theory and statistical mechanics
Jaynes, E. T. (1957) · Physical Review · doi:10.1103/physrev.106.620 · Cited by 12,931
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Cited by
Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004) · Journal of the Academy of Marketing Science · doi:10.1177/0092070304263330 · Cited by 1,828
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
Kamakura, W. A., & Russell, G. J. (1989) · Journal of Marketing Research · doi:10.1177/002224378902600401 · Cited by 1,348
On the relationship between perceived service quality, service loyalty and switching costs
de Ruyter, K., Wetzels, M., & Bloemer, J. (1998) · International Journal of Service Industry Management · doi:10.1108/09564239810238848 · Cited by 564
Psychographics: A Critical Review
Wells, W. D. (1975) · Journal of Marketing Research · doi:10.1177/002224377501200210 · Cited by 533
A Prospectus for Theory Construction in Marketing
Bagozzi, R. P. (1984) · Journal of Marketing · doi:10.1177/002224298404800102 · Cited by 426
Metadata
- Authors
- Bass, F. M.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1974-02
- Volume
- 11
- Issue
- 1
- Pages
- 1-20
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W1985009991
- Cited by
- 343
- References
- 2
- FWCI
- 71.80
- Type
- journal article
- Language
- en
- Open access
- closed
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- Bass, F. M. (1974). The Theory of Stochastic Preference and Brand Switching. Journal of Marketing Research. https://doi.org/10.1177/002224377401100101
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
