The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
A Prospectus for Theory Construction in Marketing
Abstract
This article addresses the question, “How should theories be constructed?” In doing so, two approaches are considered: the classic positivist paradigm and an emerging realist perspective. An attempt is made to develop criteria for representing theories so that they can be more rigorously developed, tested, and evaluated.
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Cites
A Paradigm for Developing Better Measures of Marketing Constructs
Churchill, G. A. (1979) · Journal of Marketing Research · doi:10.1177/002224377901600110 · Cited by 16,549
Falsification and the Methodology of Scientific Research Programmes
Lakatos, I. (1970) · Criticism and the Growth of Knowledge · doi:10.1017/cbo9781139171434.009 · Cited by 4,649
Construct Validity: A Review of Basic Issues and Marketing Practices
Peter, J. P. (1981) · Journal of Marketing Research · doi:10.2307/3150948 · Cited by 1,189
The use of schemata in the acquisition and transfer of knowledge
Thorndyke, P. W., & Hayes-Roth, B. (1979) · Cognitive Psychology · doi:10.1016/0010-0285(79)90005-7 · Cited by 268
Cited by
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
A new criterion for assessing discriminant validity in variance-based structural equation modeling
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0403-8 · Cited by 38,459
On the Evaluation of Structural Equation Models
Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
Self-citationSources of method bias in social science research and recommendations on how to control it
Podsakoff, P. M., MacKenzie, S. B., & Podsakoff, N. P. (2012) · Annual Review of Psychology · doi:10.1146/annurev-psych-120710-100452 · Cited by 15,744
Trust and TAM in Online Shopping: An Integrated Model1
Gefen, D., Karahanna, E., & Straub, D. W. (2003) · MIS Quarterly · doi:10.2307/30036519 · Cited by 8,635
Metadata
- Authors
- Bagozzi, R. P.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1984-01
- Volume
- 48
- Issue
- 1
- Pages
- 11-29
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2314170406
- Cited by
- 426
- References
- 4
- FWCI
- 11.66
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: A Prospectus for Theory Construction in Marketing. https://app.cochat.ai/papers/10.1177/002224298404800102
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- Bagozzi, R. P. (1984). A Prospectus for Theory Construction in Marketing. Journal of Marketing. https://doi.org/10.1177/002224298404800102
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
