The DOI matches its Crossref record; 19 of the 19 references it cites were found in a registry or an index.
An Investigation of Perceived Risk at the Brand Level
Abstract
Perceived risk is conceptualized in terms of expected negative utility associated with automobile brand preferences. Empirical evidence supports the notion that importance of loss is more useful as a segmentation variable than as a component in a multiplicative model. The findings also Indicate that probability of loss may operate at the handled risk level and importance of loss at the inherent risk level.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
Consumer Rankings of Risk Reduction Methods
Roselius, T. (1971) · Journal of Marketing · doi:10.1177/002224297103500110 · Cited by 1,404
Risk Taking and Information Handling in Consumer Behavior
Blankertz, D. F., & Cox, D. F. (1969) · Journal of Marketing Research · doi:10.2307/3150012 · Cited by 1,397
Taylor, J. W. (1974) · Journal of Marketing · doi:10.1177/002224297403800211 · Cited by 801
Perceived Risk and Its Components: A Model and Empirical Test
Bettman, J. R. (1973) · Journal of Marketing Research · doi:10.1177/002224377301000209 · Cited by 739
A Comparative Analysis of Three Consumer Decision Strategies
Peter, J. P., & Tarpey, Sr. (1975) · Journal of Consumer Research · doi:10.1086/208613 · Cited by 697
Self-citation(1973) · Journal of Marketing Research · doi:10.1177/002224377301000301 · Cited by 328
Perceived Risk in Mail-Order and Retail Store Buying
Spence, H. E., Engel, J. F., & Blackwell, R. D. (1970) · Journal of Marketing Research · doi:10.1177/002224377000700313 · Cited by 279
Risk-Reduction Processes in Repetitive Consumer Behavior
Sheth, J. N., & Venkatesan, M. (1968) · Journal of Marketing Research · doi:10.1177/002224376800500311 · Cited by 268
Implications of a measurement problem for expectancy theory research
Schmidt, F. L. (1973) · Organizational Behavior and Human Performance · doi:10.1016/0030-5073(73)90016-0 · Cited by 180
Cited by
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008) · Decision Support Systems · doi:10.1016/j.dss.2007.07.001 · Cited by 3,613
“Since the concept of perceived risk appeared in the marketing literature, various types of risk have been i identified [75,118,143].”
BackgroundPredicting e-services adoption: A perceived risk facets perspective
Featherman, M. S., & Pavlou, P. A. (2003) · International Journal of Human-Computer Studies · doi:10.1016/s1071-5819(03)00111-3 · Cited by 3,351
Lee, M.-C. (2009) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2008.11.006 · Cited by 2,037
Consumer perceived risk: conceptualisations and models
Mitchell, V. (1999) · European Journal of Marketing · doi:10.1108/03090569910249229 · Cited by 1,582
Chen, Y., & Chang, C. (2012) · Management Decision · doi:10.1108/00251741211216250 · Cited by 1,370
Metadata
- Authors
- Peter, J. P., & Ryan, M. J.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1976-05
- Volume
- 13
- Issue
- 2
- Pages
- 184-188
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2312878190
- Cited by
- 733
- References
- 19
- FWCI
- 2.45
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: An Investigation of Perceived Risk at the Brand Level. https://app.cochat.ai/papers/10.1177/002224377601300210
- The paper
- Peter, J. P., & Ryan, M. J. (1976). An Investigation of Perceived Risk at the Brand Level. Journal of Marketing Research. https://doi.org/10.1177/002224377601300210
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
