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Cited by 106Psychometric Methodologies and TestingSurvey Methodology and NonresponseEconomic and Environmental Valuation

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Determinants of Scale Response: Label versus Position

Wildt, Albert R., Mazis, Michael B.·1978·Journal of Marketing Research
DOI 10.1177/002224377801500209
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Abstract

Two determinants of scale response—the denotative meaning of the adjective labels used and the location of the labels in relation to scale endpoints—were investigated. On the basis of the procedures used, both label and location were found to have an impact on subject response. Estimation of a mixing parameter for the two factors permits comparison of their relative effects across different scales.

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Crossref · 10.1177/002224377801500209

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11 of 11 references verified0 citation errors · 0 not checkable

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Citations

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Show all 9 references

Research works printed but not linked: 6

  1. BartramPeter, and YieldingDavid. “The Development of an Empirical Method of Selecting Phrases Used in Verbal Rating Scales: A Report on a Recent Experiment,” Journal of the Market Research Society, 15(July 1973), 151–6.
  2. BrownGordon, and CopelandTony, and MillwardMaurice. “Monadic Testing of New Products—An Old Problem and Some Partial Solutions,” Journal of the Market Research Society, 15(April 1973), 112–31.
  3. CliffNorman, “The Relation of Adverb-Adjective Combinations to Their Components,” unpublished doctoral dissertation, Princeton University, 1956.
  4. 10.1177/002224377100800414 · DOI
  5. VidaliJoseph J., “Context Effects on Scaled Evaluatory Adjective Meaning,” Journal of the Market Research Society, 17(January 1975), 215.
  6. WorcesterRobert M., and BurnsTimothy R., “A Statistical Examination of the Relative Precision of Verbal Scales,” Journal of the Market Research Society, 17(July 1975), 181–97.

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Metadata

Authors
Wildt, A. R., & Mazis, M. B.
Affiliations
  • University of Florida (US)
  • Federal Trade Commission (US)
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1978-05
Volume
15
Issue
2
Pages
261-267
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224377801500209
OpenAlex
W2327727947
Cited by
105
References
9
Citations by year
2026: 1 · 2025: 3 · 2024: 2 · 2023: 1 · 2022: 2 · 2021: 2 · 2020: 3 · 2019: 8 · 2017: 4 · 2016: 4 · 2015: 9 · 2014: 6 · 2013: 6 · 2012: 2
FWCI
2.17
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations
Journal of Marketing Research (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
  • Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Economic and Environmental Valuation
Keywords
denotative meaning, scale design, rating scales

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