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A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing
Abstract
A behavioral process method was used to explore the relationship of individual difference factors to consumer information acquisition behavior. Findings included: (1) the mean proportion of available information actually acquired was 2%, and (2) information search was concentrated on six of the 35 available information dimensions; increased information acquisition was related (3) positively to the product's importance for the individual, (4) positively to being an optimizer rather than a satisficer, (5) positively to high amounts of past purchasing experience with the product, and (6) negatively to attitudinal brand loyalty.
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Cited by
Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments
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Perceived risk: The concept and its measurement
Dowling, G. R. (1986) · Psychology & Marketing · doi:10.1002/mar.4220030307 · Cited by 551
A Model of Tourist Information Search Behavior
Fodness, D., & Murray, B. (1999) · Journal of Travel Research · doi:10.1177/004728759903700302 · Cited by 531
The influence of need for closure on consumer’s choice behaviour
Vermeir, I., Van Kenhove, P., & Hendrickx, H. (2002) · Journal of Economic Psychology · doi:10.1016/s0167-4870(02)00135-6 · Cited by 86
Analysis of the Influence of Brand Equity on Consumer Purchase Decisions in the Modern Retail Market
Erislan, E. (2025) · Mandalika Journal of Business and Management Studies · doi:10.59613/mjbms.v3i1.198 · Cited by 1
Metadata
- Authors
- Jacoby, J., Chestnut, R. W., & Fisher, W. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1978-11
- Volume
- 15
- Issue
- 4
- Pages
- 532-544
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2094556891
- Cited by
- 287
- References
- 0
- FWCI
- 12.97
- Type
- journal article
- Language
- en
- Open access
- closed
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- Jacoby, J., Chestnut, R. W., & Fisher, W. A. (1978). A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing. Journal of Marketing Research. https://doi.org/10.1177/002224377801500403
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