The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Reliability: A Review of Psychometric Basics and Recent Marketing Practices
Abstract
The basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research. A critique is given of a subset of previous marketing research studies in which reliability estimates were used and recommendations are made for future research.
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Citations
Cites
Coefficient Alpha and the Internal Structure of Tests
Cronbach, L. J. (1951) · Psychometrika · doi:10.1007/bf02310555 · Cited by 43,931
The proof and measurement of association between two things
Spearman, C. (1904) · The American Journal of Psychology · doi:10.2307/1412159 · Cited by 8,039
THEORY OF GENERALIZABILITY: A LIBERALIZATION OF RELIABILITY THEORY†
Cronbach, L. J., Rajaratnam, N., & Gleser, G. C. (1963) · British Journal of Statistical Psychology · doi:10.1111/j.2044-8317.1963.tb00206.x · Cited by 737
Personality and consumer behavior: A review
Kassarjian, H. H. (1971) · Journal of Marketing Research · doi:10.1177/002224377100800401 · Cited by 601
Average Values of Mean Squares in Factorials
Cornfield, J., & Tukey, J. W. (1956) · The Annals of Mathematical Statistics · doi:10.1214/aoms/1177728067 · Cited by 292
Cited by
An updated paradigm for scale development incorporating unidimensionality and its assessment
Gerbing, D. W., & Anderson, J. C. (1988) · Journal of Marketing Research · doi:10.1177/002224378802500207 · Cited by 6,293
A Meta-Analysis of Cronbach's Coefficient Alpha
Peterson, R. A. (1994) · Journal of Consumer Research · doi:10.1086/209405 · Cited by 3,028
Validation Guidelines for IS Positivist Research
Straub, D., & Gefen, D. (2004) · Communications of the Association for Information Systems · doi:10.17705/1cais.01324 · Cited by 2,797
Parkhe, A. (1993) · Academy of Management Journal · doi:10.2307/256759 · Cited by 2,698
Preston, C. C., & Colman, A. M. (2000) · Acta Psychologica · doi:10.1016/s0001-6918(99)00050-5 · Cited by 2,106
Metadata
- Authors
- Peter, J. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1979-02
- Volume
- 16
- Issue
- 1
- Pages
- 6-17
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2060885190
- Cited by
- 1,592
- References
- 5
- FWCI
- 8.47
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
