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Reliability: A Review of Psychometric Basics and Recent Marketing Practices
Abstract
The basic theories and measurement procedures for reliability and the closely related concept of generalizability are reviewed, illustrated, and evaluated for use in marketing research. A critique is given of a subset of previous marketing research studies in which reliability estimates were used and recommendations are made for future research.
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Metadata
- Authors
- Peter, J. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1979-02
- Volume
- 16
- Issue
- 1
- Pages
- 6-17
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2060885190
- Cited by
- 1,592
- References
- 5
- FWCI
- 8.47
- Type
- journal article
- Language
- en
- Open access
- closed
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