The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?
Abstract
The results of an experiment examining the use of attitude toward the ad and brand-related beliefs in brand attitude formation under two different processing “sets”—brand evaluation and nonbrand evaluation—are reported. Findings suggest that attitude toward the advertisement affects attitude toward the advertised brand as much under a brand evaluation set as under a nonbrand evaluation set.
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
Cited by
MacKenzie, S. B., & Lutz, R. J. (1989) · Journal of Marketing · doi:10.2307/1251413 · Cited by 4,880
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
Bergkvist, L., & Rossiter, J. R. (2007) · Journal of Marketing Research · doi:10.1509/jmkr.44.2.175 · Cited by 3,107
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
Information Processing from Advertisements: Toward an Integrative Framework
MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing · doi:10.1177/002224298905300401 · Cited by 653
Metadata
- Authors
- Gardner, M. P.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-05
- Volume
- 22
- Issue
- 2
- Pages
- 192-198
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2315188579
- Cited by
- 434
- References
- 1
- FWCI
- 29.54
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
