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Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
Abstract
A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping by nationality.
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Citations
Cited by
The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value
Teas, R. K., & Agarwal, S. (2000) · Journal of the Academy of Marketing Science · doi:10.1177/0092070300282008 · Cited by 803
Lin, L., & Chen, C. (2006) · Journal of Consumer Marketing · doi:10.1108/07363760610681655 · Cited by 448
Determinants and Effects of the Use of ″Made in″ Labels
Johansson, J. K. (1989) · International Marketing Review · doi:10.1108/eum0000000001502 · Cited by 351
Self-citationConsumer Perception of Product Quality and the Country-of-Origin Effect 1
Elliott, G. R., & Cameron, R. C. (1994) · Journal of International Marketing · doi:10.1177/1069031x9400200204 · Cited by 314
A flexible model of consumer country‐of‐origin perceptions: A cross‐cultural investigation
Knight, G. A., & Calantone, R. J. (2000) · International Marketing Review · doi:10.1108/02651330010322615 · Cited by 271
Metadata
- Authors
- Johansson, J. K., Douglas, S. P., & Nonaka, I.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1985-11
- Volume
- 22
- Issue
- 4
- Pages
- 388-396
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2320853906
- Cited by
- 714
- References
- 0
- FWCI
- 10.88
- Type
- journal article
- Language
- en
- Open access
- closed
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- Johansson, J. K., Douglas, S. P., & Nonaka, I. (1985). Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective. Journal of Marketing Research. https://doi.org/10.1177/002224378502200404
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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