The DOI matches its Crossref record.
Selling Activity and Sales Position Taxonomies for Industrial Salesforces
Abstract
The author develops a comprehensive inventory of selling activities and uses it to analyze the jobs of 1393 salespeople employed by 51 industrial selling organizations. He also develops a taxonomy of sales activities based on frequency of occurrence of 121 sales activities. In addition, a taxonomy of six industrial sales jobs is created from configurations of sales activity factors. Managerial implications of the findings are discussed and directions for further research are proposed.
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Citations
Cited by
Bergen, M., Dutta, S., & Walker, O. C. (1992) · Journal of Marketing · doi:10.1177/002224299205600301 · Cited by 1,105
Technostress: negative effect on performance and possible mitigations
Tarafdar, M., Pullins, E. B., & Ragu‐Nathan, T. S. (2015) · Information Systems Journal · doi:10.1111/isj.12042 · Cited by 791
Johnston, M. W., Parasuraman, A., Futrell, C. M., & Black, W. C. (1990) · Journal of Marketing Research · doi:10.1177/002224379002700307 · Cited by 451
Boles, J. S., Johnston, M. W., & Hair, J. F. (1997) · Journal of Personal Selling & Sales Management · doi:10.1080/08853134.1997.10754079 · Cited by 419
Gruber, M., Heinemann, F., Brettel, M., & Hungeling, S. (2010) · Strategic Management Journal · doi:10.1002/smj.865 · Cited by 324
Metadata
- Authors
- Moncrief, W. C.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1986-08
- Volume
- 23
- Issue
- 3
- Pages
- 261-270
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2313163322
- Cited by
- 235
- References
- 0
- FWCI
- 6.57
- Type
- journal article
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Selling Activity and Sales Position Taxonomies for Industrial Salesforces. https://app.cochat.ai/papers/10.1177/002224378602300306
- The paper
- Moncrief, W. C. (1986). Selling Activity and Sales Position Taxonomies for Industrial Salesforces. Journal of Marketing Research. https://doi.org/10.1177/002224378602300306
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.