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Cited by 235

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Selling Activity and Sales Position Taxonomies for Industrial Salesforces

Moncrief, William C.·1986·Journal of Marketing Research

Abstract

The author develops a comprehensive inventory of selling activities and uses it to analyze the jobs of 1393 salespeople employed by 51 industrial selling organizations. He also develops a taxonomy of sales activities based on frequency of occurrence of 121 sales activities. In addition, a taxonomy of six industrial sales jobs is created from configurations of sales activity factors. Managerial implications of the findings are discussed and directions for further research are proposed.

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Metadata

Authors
Moncrief, W. C.
Venue
Journal of Marketing Research
Published
1986-08
Volume
23
Issue
3
Pages
261-270
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2313163322
Cited by
235
References
0
FWCI
6.57
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Selling Activity and Sales Position Taxonomies for Industrial Salesforces. https://app.cochat.ai/papers/10.1177/002224378602300306
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Moncrief, W. C. (1986). Selling Activity and Sales Position Taxonomies for Industrial Salesforces. Journal of Marketing Research. https://doi.org/10.1177/002224378602300306

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.