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Cited by 2,230

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Models of Consumer Satisfaction Formation: An Extension

Tse, David K., Wilton, Peter C.·1988·Journal of Marketing Research

Abstract

The authors extend consumer satisfaction literature by theoretically and empirically (1) examining the effect of perceived performance using a model first proposed by Churchill and Surprenant, (2) investigating how alternative conceptualizations of comparison standards and disconfirmation capture the satisfaction formation process, and (3) exploring possible multiple comparison processes in satisfaction formation. Results of a laboratory experiment suggest that perceived performance exerts direct significant influence on satisfaction in addition to those influences from expected performance and subjective disconfirmation. Expectation and subjective disconfirmation seem to be the best conceptualizations in capturing satisfaction formation. The results suggest multiple comparison processes in satisfaction formation.

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Metadata

Authors
Tse, D. K., & Wilton, P. C.
Venue
Journal of Marketing Research
Published
1988-05
Volume
25
Issue
2
Pages
204-212
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2010427130
Cited by
2,230
References
5
FWCI
11.31
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Models of Consumer Satisfaction Formation: An Extension. https://app.cochat.ai/papers/10.1177/002224378802500209
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Tse, D. K., & Wilton, P. C. (1988). Models of Consumer Satisfaction Formation: An Extension. Journal of Marketing Research. https://doi.org/10.1177/002224378802500209

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.