The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
The Impact of Feelings on Ad-Based Affect and Cognition
Abstract
The authors examine the relationships among feelings generated by new television ads for unfamiliar products, judgments of the ads’ characteristics, brand attribute evaluations, attitude toward the ad, and attitude toward the brand in a simultaneous equation model. Feelings affect attitude toward the ad and attitude toward the brand directly and indirectly. The particular effects of three different dimensions of feelings—upbeat, warm, and negative—are identified. The results are robust to multiple viewings of the ad, different measurement delay periods, and the particular ad seen.
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Citations
Cites
Feeling and thinking: Preferences need no inferences.
Zajonc, R. B. (1980) · American Psychologist · doi:10.1037/0003-066x.35.2.151 · Cited by 8,094
A leisurely look at the bootstrap, the jackknife, and cross-validation
Efron, B., & Gong, G. (1983) · The American Statistician · doi:10.1080/00031305.1983.10483087 · Cited by 3,229
Why Three Exposures May Be Enough
Krugman, H. E. (1972) · Journal of Advertising Research · doi:10.1080/00218499.1972.12519370 · Cited by 12
Cited by
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
The Role of Emotions in Marketing
Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999) · Journal of the Academy of Marketing Science · doi:10.1177/0092070399272005 · Cited by 3,349
Measuring Attitude toward the Brand and Purchase Intentions
Spears, N., & Singh, S. N. (2004) · Journal of Current Issues & Research in Advertising · doi:10.1080/10641734.2004.10505164 · Cited by 1,812
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Hartmann, P., & Apaolaza-Ibáñez, V. (2012) · Journal of Business Research · doi:10.1016/j.jbusres.2011.11.001 · Cited by 1,084
Metadata
- Authors
- Burke, M. C., & Edell, J. A.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1989-02
- Volume
- 26
- Issue
- 1
- Pages
- 69-83
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2326996902
- Cited by
- 614
- References
- 3
- FWCI
- 37.34
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
