Consumer attitude and purchase intention toward green energy brands: the roles of psychological benefits and environmental concern
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Attitudes toward ads is an essential predictor of the formation of attitudes toward brands.
“Because attitudes toward ads has emerged as an essential predictor of the formation of attitudes toward brands (e.g., Matthes, Wonneberger, and Schmuck 2014; Hartmann and Apaolaza-Ib a ~ nez 2012; Tucker et al. 2012)”
From Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018) · cites this paper as Hartmann and Apaolaza-Ibáñez 2012
Environmental psychology research has shown that conspicuous consumption motives are an important driver of green consumption.
“Environmental psychology research has shown that conspicuous consumption motives are an important driver of green consumption (Hammad et al., 2019;Hartmann & Apaolaza-Ibáñez, 2012;Policarpo & Aguiar, 2020).”
From Sustainable clothing: Why conspicuous consumption and greenwashing matter (2023) · cites this paper as Hartmann & Apaolaza-Ibáñez, 2012
Hartmann and Apaolaza-Ibáñez (2012) concluded that environmental (altruistic) motives influenced consumers' attitude toward green energy brands, whereas self-expressive (egoistic) motives did not.
“Hartmann and Apaolaza-Ibáñez (2012) concluded that environmental (altruistic) motives influenced consumers' attitude toward green energy brands, whereas selfexpressive (egoistic) motives did not.”
From How the interplay between consumer motivations and values influences organic food identity and behavior (2018) · cites this paper as Hartmann and Apaolaza-Ibáñez (2012)
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- Authors
- Hartmann, P., & Apaolaza-Ibáñez, V.
- Affiliations
- University of the Basque Country (ES)
- Corresponding author
- Hartmann, Patrick
- ORCID
- Hartmann, Patrick
- Venue
- Journal of Business Research
- Publisher
- Elsevier BV
- Published
- 2012-09
- Volume
- 65
- Issue
- 9
- Pages
- 1254-1263
- ISSN
- 0148-2963 (ISSN-L)
- OpenAlex
- W1999155187
- Cited by
- 1,084
- References
- 84
- Citations by year
- 2026: 82 · 2025: 120 · 2024: 115 · 2023: 98 · 2022: 111 · 2021: 123 · 2020: 101 · 2019: 80 · 2018: 61 · 2017: 62 · 2016: 50 · 2015: 31 · 2014: 28 · 2013: 22
- FWCI
- 46.35
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of Business Research (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Environmental Sustainability in Business
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Perception and Purchasing Behavior
- Keywords
- consumer attitudes, purchase intention, environmental concern, warm glow, nature experience, green marketing, moderating effect
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