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Cited by 408

The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.

Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals

Buchanan, Lauranne·1992·Journal of Marketing Research

Abstract

The perspective that dependence on vertical trade partners should be avoided has been countered recently by the view that there are advantages to strong ties between firms. The author offers a framework from which trade partners can assess the potential costs and benefits of trade relationships and empirically investigates the impact of trade relationships on the firm's ability to realize performance goals.

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Crossref · 10.1177/002224379202900106

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Metadata

Authors
Buchanan, L.
Venue
Journal of Marketing Research
Published
1992-02
Volume
29
Issue
1
Pages
65-75
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
OpenAlex
W2024386928
Cited by
408
References
2
FWCI
12.01
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals. https://app.cochat.ai/papers/10.1177/002224379202900106
The paper
Buchanan, L. (1992). Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals. Journal of Marketing Research. https://doi.org/10.1177/002224379202900106

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.