The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Assessing Reseller Performance from the Perspective of the Supplier
Open accessAbstract
The objective of the authors’ study was to develop a reliable and valid scale to assess reseller performance from the perspective of the supplier. To specify the domain of reseller performance, four different conceptualizations of organizational effectiveness were explored, leading to the identification of eight facets of reseller performance. Using data collected on the resellers of two different suppliers, the authors investigated the reliability and validity of three different types of scales—facet, composite, and global. Results indicate that two composite scales, a 5-item global scale, and seven 3-item facet scales have acceptable levels of reliability, construct validity, and generalizability.
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Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment
Bagozzi, R. P. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800312 · Cited by 778
Unit weighting schemes for decision making
Einhorn, H. J., & Hogarth, R. M. (1975) · Organizational Behavior and Human Performance · doi:10.1016/0030-5073(75)90044-6 · Cited by 673
Cited by
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.
KUMAR, N., STERN, L. W., & ANDERSON, J. C. (1993) · Academy of Management Journal · doi:10.2307/256824 · Cited by 2,467
Self-citationConsumer Switching Costs: A Typology, Antecedents, and Consequences
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003) · Journal of the Academy of Marketing Science · doi:10.1177/0092070302250897 · Cited by 1,858
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
Self-citationGriffith, D. A., & Myers, M. B. (2005) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400131 · Cited by 259
Metadata
- Authors
- Kumar, N., Stern, L. W., & Achrol, R. S.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1992-05
- Volume
- 29
- Issue
- 2
- Pages
- 238-253
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2328426772
- Cited by
- 416
- References
- 2
- FWCI
- 12.89
- Type
- journal article
- Language
- en
- Open access
- green
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