The DOI matches its Crossref record; 8 of the 8 references it cites were found in a registry or an index.
The Contingency Value of Complementary Capabilities in Product Development
Abstract
Current interdisciplinary research suggests that organizational capabilities have a direct, unconditional impact on firm performance. The authors extend this literature by developing a framework that proposes a contingency approach to the value of organizational capabilities. This framework highlights the effect of information in the external environment in stimulating firms to deploy their technology and marketing capabilities to influence the level and speed of relevant product development activities. Using a longitudinal quasiexperiment to isolate the effects of external information on the relationship between firm capabilities and product development outcomes, the authors obtain results that are consistent with this framework. The authors therefore conclude that the most valuable characteristic of firm capabilities may be their ability to serve as flexible strategic options. In this role, firms can deploy them in ways consistent with environmental forces.
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Cites
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Cited by
Understanding the elusive black Box of dynamic capabilities
Pavlou, P. A., & El Sawy, O. A. (2011) · Decision Sciences · doi:10.1111/j.1540-5915.2010.00287.x · Cited by 1,329
Resource-based theory in marketing
Kozlenkova, I. V., Samaha, S. A., & Palmatier, R. W. (2014) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-013-0336-7 · Cited by 882
Siguaw, J. A., Simpson, P. M., & Enz, C. A. (2006) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2006.00224.x · Cited by 544
The customer value proposition: evolution, development, and application in marketing
Payne, A., Frow, P., & Eggert, A. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-017-0523-z · Cited by 440
Krasnikov, A., & Jayachandran, S. (2008) · Journal of Marketing · doi:10.1509/jmkg.72.4.001 · Cited by 823
Metadata
- Authors
- Moorman, C., & Slotegraaf, R. J.
- Venue
- Journal of Marketing Research
- Publisher
- SAGE Publications
- Published
- 1999-05
- Volume
- 36
- Issue
- 2
- Pages
- 239-257
- ISSN
- 0022-2437 (ISSN-L)
- 1547-7193
- OpenAlex
- W2324253078
- Cited by
- 473
- References
- 8
- FWCI
- 16.29
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
