The DOI matches its Crossref record; 60 of the 60 references it cites were found in a registry or an index.
Digital Ethnography: An Examination of the Use of New Technologies for Social Research
Abstract
The rise of digital technologies has the potential to open new directions in ethnography. Despite the ubiquity of these technologies, their infiltration into popular sociological research methods is still limited compared to the insatiable uptake of online scholarly research portals. This article argues that social researchers cannot afford to continue this trend. Building upon pioneering work in `digital ethnography', I critically examine the possibilities and problems of four new technologies — online questionnaires, digital video, social networking websites, and blogs — and their potential impacts on the research relationship. The article concludes that a balanced combination of physical and digital ethnography not only gives researchers a larger and more exciting array of methods, but also enables them to demarginalize the voice of respondents. However, access to these technologies remains stratified by class, race, and gender of both researchers and respondents.
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The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
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Cited by
Kozinets, R. V. (2015) · The International Encyclopedia of Digital Communication and Society · doi:10.1002/9781118767771.wbiedcs067 · Cited by 635
Image-Based Sexual Abuse: Online Distribution Channels and Illicit Communities of Support
Henry, N., & Flynn, A. (2019) · Violence Against Women · doi:10.1177/1077801219863881 · Cited by 113
A Digital Ethnography of Medical Students who Use Twitter for Professional Development
Chretien, K. C., Tuck, M. G., Simon, M., Singh, L. O., & Kind, T. (2015) · Journal of General Internal Medicine · doi:10.1007/s11606-015-3345-z · Cited by 84
The Epistemological and Ethical Challenges of Archiving and Sharing Qualitative Data
Feldman, S., & Shaw, L. (2019) · American Behavioral Scientist · doi:10.1177/0002764218796084 · Cited by 38
Feedback encounters: Towards a framework for analysing and understanding feedback processes
Jensen, L. X., Bearman, M., & Boud, D. (2023) · Assessment & Evaluation in Higher Education · doi:10.1080/02602938.2022.2059446 · Cited by 32
Metadata
- Authors
- Murthy, D.
- Venue
- Sociology
- Publisher
- SAGE Publications
- Published
- 2008-10
- Volume
- 42
- Issue
- 5
- Pages
- 837-855
- ISSN
- 0038-0385 (ISSN-L)
- 1469-8684
- OpenAlex
- W2126682939
- Cited by
- 866
- References
- 60
- FWCI
- 65.05
- Type
- journal article
- Language
- en
- Open access
- closed
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