The DOI matches its Crossref record; 10 of the 10 references it cites were found in a registry or an index.
Using Brand Personality to Differentiate Regional Tourism Destinations
Abstract
Destination branding is growing rapidly as an approach to tourism destination promotion. While this concept has been borrowed from the world of general consumer goods and applied in a number of national tourism destinations, academic analysis of the value and effectiveness of destination branding has emerged more slowly. The present article addresses this paucity of academic scrutiny by examining the value of the destination brand personality construct in distinguishing between two regional tourism destinations. A survey of 480 tourists was conducted adjacent to the Great Barrier Reef in Northern Australia to gather data about the destination image attributes of two regional destinations that were branded by a state destination marketing organization. The results indicated that tourists were able to articulate different destination brand personalities for each region. The results also indicated that more work might need to be done to adapt existing frameworks of brand personality to the tourism context.
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Cites
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Dimensions of Brand Personality
Aaker, J. L. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400304 · Cited by 4,033
Measuring Brand Equity Across Products and Markets
Aaker, D. A. (1996) · California Management Review · doi:10.2307/41165845 · Cited by 3,582
Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model
Sirgy, M. J., & Su, C. (2000) · Journal of Travel Research · doi:10.1177/004728750003800402 · Cited by 1,057
Cooperative branding for rural destinations
Cai, L. A. (2002) · Annals of Tourism Research · doi:10.1016/s0160-7383(01)00080-9 · Cited by 1,047
The marketing advantages of strong brands
Hoeffler, S., & Keller, K. L. (2003) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540139 · Cited by 607
Destination branding and the role of the stakeholders: The case of New Zealand
Morgan, N. J., Pritchard, A., & Piggott, R. (2003) · Journal of Vacation Marketing · doi:10.1177/135676670300900307 · Cited by 530
Aramberri, J. (2001) · Annals of Tourism Research · doi:10.1016/s0160-7383(00)00075-x · Cited by 241
Destination marketing organisations—Connecting the experience rather than promoting the place
King, J. (2002) · Journal Of Vacation Marketing · doi:10.1177/135676670200800201 · Cited by 179
Selling places: the new Asia-Singapore brand
Henderson, J. C. (2000) · Journal of Tourism Studies · Cited by 77
Cited by
Social Media in Tourism and Hospitality: A Literature Review
Leung, D., Law, R., van Hoof, H., & Buhalis, D. (2013) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2013.750919 · Cited by 1,557
Chew, E. Y. T., & Jahari, S. A. (2014) · Tourism Management · doi:10.1016/j.tourman.2013.07.008 · Cited by 788
Kim, W. G., & Park, S. A. (2017) · International Journal of Contemporary Hospitality Management · doi:10.1108/ijchm-11-2015-0627 · Cited by 162
Metadata
- Authors
- Murphy, L., Moscardo, G., & Benckendorff, P.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2007-08
- Volume
- 46
- Issue
- 1
- Pages
- 5-14
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2066292311
- Cited by
- 334
- References
- 10
- FWCI
- 33.87
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
