The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.
The Effects of Personal Values on Travel Motivation and Behavioral Intention
Abstract
Culture has been widely proposed by marketing theorists as one of the underlying determinants of consumer behavior. Empirical inquiries in the field of tourism remain scarce, particularly in the understanding of its behavioral influences. The study reported in this article aims to fill the gap by investigating the effect of cultural values on travel motivation and behavioral intention. The analysis of survey data from outbound Chinese tourists reveals that both internal and external values exert a significantly positive effect on travel motivation. Behavioral intention is affected only by internal values. The novelty dimension of travel motivation directly affects behavioral intention. The findings are examined in the context of the rising significance and uniqueness of Chinese outbound tourism. Pragmatic and theoretical implications are discussed.
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Cites
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Inspiration and wellness tourism: The role of cognitive appraisal
Liu, B., Li, Y., Kralj, A., Moyle, B., & He, M. (2022) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2022.2061676 · Cited by 113
Tajeddini, K., Gamage, T. C., Hameed, W. U., Qumsieh-Mussalam, G., Chaijani, M. H., Rasoolimanesh, S. M., & Kallmuenzer, A. (2022) · International Journal of Hospitality Management · doi:10.1016/j.ijhm.2021.103093 · Cited by 60
The manifestation of values and identity in travelling: The social engagement of pilgrimage
Liutikas, D. (2017) · Tourism Management Perspectives · doi:10.1016/j.tmp.2017.07.014 · Cited by 53
Being a vegetarian traveller is not easy
Huang, Y.-C., Chen, L.-H., Lu, C.-W., & Shen, J.-L. (2019) · British Food Journal · doi:10.1108/bfj-09-2019-0675 · Cited by 19
Metadata
- Authors
- Li, M., & Cai, L. A.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2011-12-23
- Volume
- 51
- Issue
- 4
- Pages
- 473-487
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2126984941
- Cited by
- 373
- References
- 9
- FWCI
- 23.58
- Type
- journal article
- Language
- en
- Open access
- closed
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