Cited by 19Culinary Culture and TourismDiverse Aspects of Tourism ResearchHalal products and consumer behavior

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Being a vegetarian traveller is not easy

Huang, Yu-Chin, Chen, Li-Hsin, Lu, Cih-Wei, Shen, Jui-Lin·2019·British Food Journal

Abstract

Purpose Previous empirical studies have not documented the link between vegetarians’ dietary constraints and travel intentions. Therefore, the purpose of this paper is to utilise a mixed-methods approach to examine the interrelationships of this group’s travel motivations, travel constraints, constraint negotiations and behavioural intentions, with special reference to how dietary constraints deter its members from travelling, and its extent. Design/methodology/approach An online questionnaire was administered to outbound Taiwanese vegetarian travellers (n=418), and this was followed by in-depth, semi-structured interviews (n=9) to complement the quantitative data. Findings The results indicated that vegetarians’ dietary constraints significantly deterred them from travelling in certain circumstances: notably, in the company of non-vegetarians. Nevertheless, it was found that some vegetarians efficiently negotiated their constraints and persisted in travelling, in some cases, by compromising their dietary preferences. Practical implications Travel agents and planners should explore more strategies to meet the needs of vegetarian travellers to increase this group’s travel satisfaction. Originality/value This study established the first theoretical model explaining the relationships among vegetarians’ travel motivations, dietary constraints, constraint negotiations and travel intentions.

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Metadata

Authors
Huang, Y.-C., Chen, L.-H., Lu, C.-W., & Shen, J.-L.
Affiliations
  • National Taichung University of Education (TW)
  • National Kaohsiung University of Hospitality and Tourism (TW)
Venue
British Food Journal
Publisher
Emerald
Published
2019-11-04
Volume
122
Issue
6
Pages
1983-1998
ISSN
0007-070X (ISSN-L)
OpenAlex
W2984914340
Cited by
19
References
3
Citations by year
2026: 3 · 2025: 6 · 2024: 4 · 2023: 2 · 2022: 1 · 2021: 1
FWCI
0.39
Type
journal article
Language
en
Open access
closed
Locations
British Food Journal (publishedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Culinary Culture and Tourism
  • Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
  • Social Sciences › Business, Management and Accounting › Marketing › Halal products and consumer behavior
Keywords
dietary constraints, tourist motivation, travel constraints, constraint negotiation, travel intention, outbound tourism, food preferences, travel satisfaction, Taiwanese tourists

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