The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Being a vegetarian traveller is not easy
Abstract
Purpose Previous empirical studies have not documented the link between vegetarians’ dietary constraints and travel intentions. Therefore, the purpose of this paper is to utilise a mixed-methods approach to examine the interrelationships of this group’s travel motivations, travel constraints, constraint negotiations and behavioural intentions, with special reference to how dietary constraints deter its members from travelling, and its extent. Design/methodology/approach An online questionnaire was administered to outbound Taiwanese vegetarian travellers (n=418), and this was followed by in-depth, semi-structured interviews (n=9) to complement the quantitative data. Findings The results indicated that vegetarians’ dietary constraints significantly deterred them from travelling in certain circumstances: notably, in the company of non-vegetarians. Nevertheless, it was found that some vegetarians efficiently negotiated their constraints and persisted in travelling, in some cases, by compromising their dietary preferences. Practical implications Travel agents and planners should explore more strategies to meet the needs of vegetarian travellers to increase this group’s travel satisfaction. Originality/value This study established the first theoretical model explaining the relationships among vegetarians’ travel motivations, dietary constraints, constraint negotiations and travel intentions.
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“The literature on consumption of vegan food in tourism remains, however, scarce (Huang et al., 2019).”
From Ethical Veganism as the Future of Tourist Consumption (2026) · cites this paper as Huang et al., 2019
Citations
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Cited by
Sorted by citations
Ethical Veganism as the Future of Tourist Consumption
Handayani, B., Filimonau, V., & Ermolaev, V. A. (2026) · International Journal of Hospitality & Tourism Administration · doi:10.1080/15256480.2025.2494576 · Cited by 4
“When translated to the tourism context, vegan activism takes the form of conscious food choices made by tourists who reject consumption of products of animal origin (Huang et al., 2019).”
Metadata
- Authors
- Huang, Y.-C., Chen, L.-H., Lu, C.-W., & Shen, J.-L.
- Affiliations
- National Taichung University of Education (TW)
- National Kaohsiung University of Hospitality and Tourism (TW)
- ORCID
- Chen, Li-Hsin
- Venue
- British Food Journal
- Publisher
- Emerald
- Published
- 2019-11-04
- Volume
- 122
- Issue
- 6
- Pages
- 1983-1998
- ISSN
- 0007-070X (ISSN-L)
- OpenAlex
- W2984914340
- Cited by
- 19
- References
- 3
- Citations by year
- 2026: 3 · 2025: 6 · 2024: 4 · 2023: 2 · 2022: 1 · 2021: 1
- FWCI
- 0.39
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- British Food Journal (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Culinary Culture and Tourism
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Social Sciences › Business, Management and Accounting › Marketing › Halal products and consumer behavior
- Keywords
- dietary constraints, tourist motivation, travel constraints, constraint negotiation, travel intention, outbound tourism, food preferences, travel satisfaction, Taiwanese tourists
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