Developing Video vignettes for tourism research: protocol and quality indicators
Open accessAbstract
Video vignettes are information-rich stimuli using audio and visual presentations to elicit viewer responses. Though rarely used in tourism research, messages delivered via video vignettes are arguably more engaging and realistic than written vignettes. This paper aims to develop clear guidelines for producing video vignettes and evaluating such efforts. A rigorous four-step procedure for producing authentic and valid video vignettes is created and implemented. The examined context involves an exploration of stereotypes shared by Hong Kong residents of Mainland Chinese tourists. A total of 10 video vignettes are developed and used as stimuli in 26 semi-structured interviews. Qualitative and quantitative appraisals are conducted to create and test the protocol and quality indicators. Recommendations are made based on the lessons learned from the validation process. The path toward the creation of video vignettes can provide directions for other tourism research inquiries, such as tourist interactions, embodied experiences, and mutual gaze.
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Vignette studies are an effective way of exploring people's beliefs, perceptions, attitudes, behaviour and biases.
“In addition, vignette studies are an effective way of exploring people’s beliefs, perceptions, attitudes, behaviour and biases.95–98”
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- Authors
- Chen, N., Hsu, C. H. C., & L. Pearce, P.
- Affiliations
- Hong Kong Polytechnic University (HK)
- College of Business, Law and Governance, James Cook University, Townsville, QLD, Australia
- Corresponding author
- Chen, Nan
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 2021-10-11
- Volume
- 61
- Issue
- 8
- Pages
- 1828-1847
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W3206755977
- Cited by
- 27
- References
- 84
- Citations by year
- 2026: 7 · 2025: 5 · 2024: 5 · 2023: 9 · 2022: 1
- FWCI
- 5.20
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Travel Research (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- ResearchOnline at James Cook University (James Cook University) (submittedVersion)
- Funders
- Research Grants Council of the Hong Kong Special Administrative Region, China (PolyU 155107/16B)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Sociology and Political Science › Participatory Visual Research Methods
- Social Sciences › Sociology and Political Science › Qualitative Research Methods and Ethics
- Keywords
- video vignettes, stimulus development, Hong Kong residents, mainland Chinese tourists, stereotypes, tourist perceptions, embodied experience, mutual gaze, tourist interaction
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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