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An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image
Abstract
A sample of 617 student respondents was drawn from 12 universities, in different parts of the United States. Semantic differential instruments were used to measure respondents' descriptive and importance dimensions of thei.- image of Mexico. The analysis indicated major differences between the two image dimensions. Those image attributes which respondents considered to be important when considering a vacation in Mexico were related primarily to sanitation and safety. The most positive attributes respondents reported about Mexico related to climate and low costs. Measurement of respondents' descriptive image of Mexico indicated that the farther away respondents resided from Mexico, the more favorable was their image of that country as a vacation destination. Analysis indicated that the regional differences were not significant. However, significant differences were found on 12 of the 30 individual attributes which were used to measure image.
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Research works printed but not linked: 8
- 10.1177/004728757501300301 · DOI · Paper page
- For example, see M.B. Smith, J.S. Bruner and R.W. White, Opinions and Personality (Wiley 1956); M. Rokeach, The Open and Closed Mind (Basic Books 1960); and R.C. Snyder, H.W. Brick and B. Sapin, Decision-making as an Approach to the Study of International Politics (Princeton University Press 1954). These studies may use different terms such as "frame of reference" or "belief system" but their uses are synonymous with the use of "image" in this study.
- John D. Hunt, "Image-A Factor in Tourism" (unpublished Ph.D. dissertation , Colorado State University, 1971), p. 167.
- Edward J. Mayo, Proceedings of the Travel Research Association Fourth Annual Conference
- Per Andersen, Proceedings of the Travel Research Association Fourth Annual Conference
- Bud Sherak, Proceedings of the Travel Research Association Third Annual Conference
- Ithiel DeSola Pool, International Behavior: A Social-Psychological Analysis
- Louis Harris, Proceedings of the Travel Research Association Third Annual Conference
Cited by
A model of destination image formation
Baloglu, S., & McCleary, K. W. (1999) · Annals of Tourism Research · doi:10.1016/s0160-7383(99)00030-4 · Cited by 3,563
The Measurement of Destination Image: An Empirical Assessment
Echtner, C. M., & Ritchie, J. R. B. (1993) · Journal of Travel Research · doi:10.1177/004728759303100402 · Cited by 1,847
Destination image and tourist loyalty: a meta-analysis
Zhang, H., Fu, X., Cai, L. A., & Lu, L. (2014) · Tourism Management · doi:10.1016/j.tourman.2013.06.006 · Cited by 1,098
Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017) · Journal of Travel Research · doi:10.1177/0047287515620567 · Cited by 924
Destination image representation on the web: Content analysis of Macau travel related websites
Choi, S., Lehto, X. Y., & Morrison, A. M. (2007) · Tourism Management · doi:10.1016/j.tourman.2006.03.002 · Cited by 754
Metadata
- Authors
- Crompton, J. L.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 1979-04
- Volume
- 17
- Issue
- 4
- Pages
- 18-23
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2130150515
- Cited by
- 1,638
- References
- 0
- FWCI
- 2.22
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
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- Crompton, J. L. (1979). An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location Upon That Image. Journal of Travel Research. https://doi.org/10.1177/004728757901700404
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
