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Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley
Abstract
Destination image was conceptualized as evolvingfrom an organic image, through an induced image, to a complex image. These image phases were linked to the informative, persuasive, and reminding functions of promotion. Data were analyzed from a sample of 568 prospective, first-time, and repeat long-stay winter visitors to the lower Rio Grande Valley in Texas. These three subsamples were considered likely to be reasonably reflective of the three stages of image evolution. Significant differences on all five of the image factors which were derived were found between nonvisitors and the other two subsamples. Length of stay was found to significantly affect image on two of the five factors. Differences in image based on respondents' proximity to the Valley were revealed on only one of the five factors.
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Citations
Cited by
A model of destination image formation
Baloglu, S., & McCleary, K. W. (1999) · Annals of Tourism Research · doi:10.1016/s0160-7383(99)00030-4 · Cited by 3,563
Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017) · Journal of Travel Research · doi:10.1177/0047287515620567 · Cited by 924
Destination image representation on the web: Content analysis of Macau travel related websites
Choi, S., Lehto, X. Y., & Morrison, A. M. (2007) · Tourism Management · doi:10.1016/j.tourman.2006.03.002 · Cited by 754
Kim, J.-H. (2018) · Journal of Travel Research · doi:10.1177/0047287517721369 · Cited by 679
Jin, N. P., Lee, S., & Lee, H. (2015) · International Journal of Tourism Research · doi:10.1002/jtr.1968 · Cited by 463
Metadata
- Authors
- Fakeye, P. C., & Crompton, J. L.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 1991-10
- Volume
- 30
- Issue
- 2
- Pages
- 10-16
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2172011332
- Cited by
- 1,642
- References
- 0
- FWCI
- 5.56
- Type
- journal article
- Language
- en
- Open access
- closed
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- Fakeye, P. C., & Crompton, J. L. (1991). Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley. Journal of Travel Research. https://doi.org/10.1177/004728759103000202
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