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Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley

Fakeye, Paul C., Crompton, John L.·1991·Journal of Travel Research

Abstract

Destination image was conceptualized as evolvingfrom an organic image, through an induced image, to a complex image. These image phases were linked to the informative, persuasive, and reminding functions of promotion. Data were analyzed from a sample of 568 prospective, first-time, and repeat long-stay winter visitors to the lower Rio Grande Valley in Texas. These three subsamples were considered likely to be reasonably reflective of the three stages of image evolution. Significant differences on all five of the image factors which were derived were found between nonvisitors and the other two subsamples. Length of stay was found to significantly affect image on two of the five factors. Differences in image based on respondents' proximity to the Valley were revealed on only one of the five factors.

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Metadata

Authors
Fakeye, P. C., & Crompton, J. L.
Venue
Journal of Travel Research
Published
1991-10
Volume
30
Issue
2
Pages
10-16
ISSN
  • 0047-2875 (ISSN-L)
  • 1552-6763
OpenAlex
W2172011332
Cited by
1,642
References
0
FWCI
5.56
Type
journal article
Language
en
Open access
closed

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