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Measuring Destination Attractiveness: A Contextual Approach
Abstract
This study examines two different types of vacation experiences as the experimental factors and empirically incorporates a context specific approach into the measurement of destination attractiveness. A total of 400 respondents were interviewed by telephone. Three areas were examined for two different vacation experiences: (1) the relative importance of touristic attributes in contributing to the attractiveness of a travel destination, (2) the variations in the perceived ability of destinations to satisfy tourists' needs, and (3) the influence of previous visitation experience with each destination on perceived attractiveness. A multiattribute situational attitude measurement model was employed to obtain a numerical index of the touristic attractiveness for each of the five destinations studied. Finally, the implications of these findings concerning marketing and development initiatives to improve the physical and perceptual attractiveness of the various destinations under study are discussed.
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Citations
Cites
Situational Variables and Consumer Behavior
Belk, R. W. (1975) · Journal of Consumer Research · doi:10.1086/208627 · Cited by 1,645
Cited by
Marketing the competitive destination of the future
Buhalis, D. (2000) · Tourism Management · doi:10.1016/s0261-5177(99)00095-3 · Cited by 3,641
A model of destination image formation
Baloglu, S., & McCleary, K. W. (1999) · Annals of Tourism Research · doi:10.1016/s0160-7383(99)00030-4 · Cited by 3,563
The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001
Richards, G., & Wilson, J. (2004) · Urban Studies · doi:10.1080/0042098042000256323 · Cited by 594
Testing an integrated destination image model across residents and tourists
Stylidis, D., Shani, A., & Belhassen, Y. (2017) · Tourism Management · doi:10.1016/j.tourman.2016.10.014 · Cited by 440
Celebrity fan involvement and destination perceptions
Lee, S., Scott, D., & Kim, H. (2008) · Annals of Tourism Research · doi:10.1016/j.annals.2008.06.003 · Cited by 285
Metadata
- Authors
- Hu, Y., & Ritchie, J. R. B.
- Venue
- Journal of Travel Research
- Publisher
- SAGE Publications
- Published
- 1993-10
- Volume
- 32
- Issue
- 2
- Pages
- 25-34
- ISSN
- 0047-2875 (ISSN-L)
- 1552-6763
- OpenAlex
- W2139871556
- Cited by
- 1,007
- References
- 1
- FWCI
- 4.99
- Type
- journal article
- Language
- en
- Open access
- closed
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- Hu, Y., & Ritchie, J. R. B. (1993). Measuring Destination Attractiveness: A Contextual Approach. Journal of Travel Research. https://doi.org/10.1177/004728759303200204
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
