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Measuring Alcohol Consumption
Abstract
This article is an overview of different approaches to measuring alcohol consumption: self-reports and objective measures such as blood alcohol concentration (BAC) and aggregate level measures. These approaches are evaluated as regards their ability to capture quantity, frequency, volume and variability of drinking. This review focuses on self-report measures and on the current knowledge of undercoverage error when compared with sales data. In the comparative evaluation of measures, two analytical aims are examined: a) description and testing of differences across groups for which ordinal information is sufficient and b) establishment of cutoff points and risk relationships for which unbiased interval scale level is required. First, minimal differences were found between self-report measures when the recall period was sufficiently long enough. Second, prospective diaries appear to be stronger measures than retrospective recalls. However, prospective diaries commonly cover only short reporting periods and should be combined with simple retrospective measures to capture rare and infrequent drinking episodes. In regard to undercoverage, the discrepancy cannot be fully explained by non-response or concealment of consumption by drinkers. It is argued that undercoverage of sales data may be more related to sample frame defects–-e.g., the non-inclusion of particular subpopulations such as the homeless or institutionalized.
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“The diversity of alcohol consumption outcomes measures is due in part to varying recall, reference period, and definition of a “standard drink” [97–99].”
From Patient-level interventions to reduce alcohol-related harms in low- and middle-income countries: A systematic review and meta-summary (2022) · cites this paper as [99]
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Buckley, C. M., Brennan, A., Kerr, W. C., Probst, C., Puka, K., Purshouse, R. C., & Rehm, J. T. (2022) · The International Journal of Alcohol and Drug Research · doi:10.7895/ijadr.383 · Cited by 4
Self-citationDo non-cognitive skills matter for alcohol consumption? Evidence from Russia
Rozhkova, K. V., Roshchin, S., & Roshchina, Y. M. (2022) · Journal of Comparative Economics · doi:10.1016/j.jce.2022.11.005 · Cited by 4
Shifts in the Australian public's opinions towards alcohol policies: 2004–2019
Torney, A., Room, R., Jiang, H., Livingston, M., & Callinan, S. (2023) · Drug and Alcohol Review · doi:10.1111/dar.13727 · Cited by 4
Fieldworker effects on substance use reporting in a rural South African setting
Houle, B. C., Angotti, N., Gómez-Olivé, F. X., & Clark, S. J. (2018) · The International Journal of Alcohol and Drug Research · doi:10.7895/ijadr.246 · Cited by 4
Holmes, J., Beard, E., Brown, J., Brennan, A., Kersbergen, I., Meier, P. S., Michie, S., Stevely, A. K., & Buykx, P. (2020) · Public Health Research · doi:10.3310/phr08140 · Cited by 4
Wright, C. C. J., Miller, M., van Egmond, K., Caluzzi, G., Anderson‐Luxford, D., Pennay, A. E., & Kuntsche, E. N. (2021) · Addiction Research & Theory · doi:10.1080/16066359.2021.1982911 · Cited by 4
“These approaches, however, have several limitations, particularly underreporting due to recall bias and social desirability bias (Althubaiti 2016; Gmel and Rehm 2004).”
BackgroundStryhn, L., Larsen, M. B., Mejldal, A., Sibbersen, C., Nielsen, D. G., Nielsen, B., Nielsen, A. S., Stenager, E. N., & Mellentin, A. I. (2021) · Nordic Journal of Psychiatry · doi:10.1080/08039488.2021.1985169 · Cited by 5
Associations Between Antisocial Personality Disorder and Sex on Discounting Rates
Andrade, L. F., Riven, L., & Petry, N. M. (2014) · The Psychological Record · doi:10.1007/s40732-014-0085-0 · Cited by 4
Strupf, M., de Matos, E. G., Soellner, R., Kraus, L., & Piontek, D. (2016) · Suchttherapie · doi:10.1055/s-0042-111197 · Cited by 4
South African household expenditure patterns: alcohol products in 1995 and 2000
Ground, M., Koch, S. F., & van Wyk, D. (2008) · Acta Academica Critical views on society culture and politics · doi:10.38140/aa.v40i1.1165 · Cited by 4
Nontarak, J., Rehm, J. T., Rovira, P., & Assanangkornchai, S. (2024) · Alcoholism Clinical and Experimental Research · doi:10.1111/acer.15489 · Cited by 3
Self-citationPackull-McCormick, S. R., Ratelle, M., Drysdale, M., Borghese, M. M., Bouchard, M., Stark, K. D., Gamberg, M., Swanson, H. K., Skinner, K. A., & Laird, B. D. (2025) · International Journal of Hygiene and Environmental Health · doi:10.1016/j.ijheh.2025.114703 · Cited by 3
Holmes, J., Morris, D., Gillespie, D., Brennan, A., Leeming, G., Chen, R. K. L., Wilson, L., & Angus, C. (2026) · PLoS Medicine · doi:10.1371/journal.pmed.1004792 · Cited by 3
“Respondents to SHeS report their typical weekly alcohol consumption by beverage type via quantity-frequency questions [30].”
Lewandowski, C. A., & Hill, T. J. (2008) · Children and Youth Services Review · doi:10.1016/j.childyouth.2007.11.017 · Cited by 3
Namaghi, R. N., & Perry, D. G. (2019) · Journal of Substance Use · doi:10.1080/14659891.2019.1692922 · Cited by 3
“Moreover, self-reporting of alcohol usage is a universal challenge (Gmel & Rehm, 2004).”
BackgroundGenerally Altered, Inflated, Truncated and Deflated Regression
Yee, T. W., & Ma, C. (2024) · Statistical Science · doi:10.1214/24-sts925 · Cited by 3
Tzelepis, F., Paul, C. L., Wiggers, J. H., Kypri, K., Bonevski, B., McElduff, P., Hill, M. A., Morgan, P. J., Lynagh, M., Collins, C. E., et al. (2015) · BMC Public Health · doi:10.1186/s12889-015-1898-8 · Cited by 3
Østhus, S., & Amundsen, E. J. (2011) · Norsk Epidemiologi · doi:10.5324/nje.v21i1.1422 · Cited by 3
“It is recognized that in the process of measuring substance use with surveys, some types of errors are more important than others (Del Boca & Darkes 2003; Gmel & Rehm 2004).”
BackgroundEstimates of prenatal abstinence from alcohol: A matter of perspective
Chang, G., McNamara, T. K., Wilkins-Haug, L. E., & Orav, E. J. (2006) · Addictive Behaviors · doi:10.1016/j.addbeh.2006.11.022 · Cited by 3
Tran, N., Clavarino, A. M., Williams, G. M., & Najman, J. M. (2016) · Asian Journal of Gambling Issues and Public Health · doi:10.1186/s40405-016-0010-3 · Cited by 3
Metadata
- Authors
- Gmel, G., & Rehm, J.
- Affiliations
- Addiction Switzerland (CH)
- University of Toronto (CA)
- Venue
- Contemporary Drug Problems
- Publisher
- SAGE Publications
- Published
- 2004-09
- Volume
- 31
- Issue
- 3
- Pages
- 467-540
- ISSN
- 0091-4509 (ISSN-L)
- 2163-1808
- OpenAlex
- W268934328
- Cited by
- 466
- References
- 135
- Citations by year
- 2026: 9 · 2025: 8 · 2024: 11 · 2023: 16 · 2022: 14 · 2021: 21 · 2020: 20 · 2019: 18 · 2018: 20 · 2017: 16 · 2016: 29 · 2015: 29 · 2014: 36 · 2013: 29 · 2012: 18
- FWCI
- 17.78
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Contemporary Drug Problems (publishedVersion)
- Topics
- Health Sciences › Medicine › Epidemiology › Substance Abuse Treatment and Outcomes
- Health Sciences › Medicine › Pathology and Forensic Medicine › Alcohol Consumption and Health Effects
- Social Sciences › Sociology and Political Science › Survey Methodology and Nonresponse
- Keywords
- alcohol consumption measurement, self-report measures, blood alcohol concentration, sales data, retrospective recall, drinking frequency, drinking quantity
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