The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
An Examination of Selected Marketing Mix Elements and Brand Equity
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Citations
Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Hu, L., & Bentler, P. M. (1999) · Structural Equation Modeling A Multidisciplinary Journal · doi:10.1080/10705519909540118 · Cited by 108,788
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
The Financial Information Content of Perceived Quality
Aaker, D. A., & Jacobson, R. (1994) · Journal of Marketing Research · doi:10.2307/3152193 · Cited by 789
Cited by
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Lou, C., & Yuan, S. (2019) · Journal of Interactive Advertising · doi:10.1080/15252019.2018.1533501 · Cited by 2,795
Against the Green: A Multi-method Examination of the Barriers to Green Consumption
Gleim, M. R., Smith, J. S., Andrews, D., & Cronin, J. J. (2013) · Journal of Retailing · doi:10.1016/j.jretai.2012.10.001 · Cited by 1,048
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Jun, S., & Yi, J. (2020) · Journal of Product & Brand Management · doi:10.1108/jpbm-02-2019-2280 · Cited by 340
Trust transfer in the continued usage of public e-services
Belanche, D., Casaló, L. V., Flavián, C., & Schepers, J. (2014) · Information & Management · doi:10.1016/j.im.2014.05.016 · Cited by 204
Metadata
- Authors
- Yoo, B., Donthu, N., & Lee, S.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2000-04-01
- Volume
- 28
- Issue
- 2
- Pages
- 195-211
- ISSN
- 0092-0703 (ISSN-L)
- OpenAlex
- W2163000154
- Cited by
- 3,363
- References
- 5
- FWCI
- 53.87
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
