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An Examination of Selected Marketing Mix Elements and Brand Equity
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Analysis of the Influence of Brand Equity on Consumer Purchase Decisions in the Modern Retail Market
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The Impact of Generative AI on Personalized Content Marketing in E-Commerce
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Metadata
- Authors
- Yoo, B., Donthu, N., & Lee, S.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2000-04-01
- Volume
- 28
- Issue
- 2
- Pages
- 195-211
- ISSN
- 0092-0703 (ISSN-L)
- OpenAlex
- W2163000154
- Cited by
- 3,363
- References
- 5
- FWCI
- 53.87
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
