Effects of Lead Framing on Selective Exposure to Internet News Reports

Zillmann, Dolf; Chen, Lei; Knobloch, Silvia; Callison, Coy

doi:10.1177/0093650203260201

Cited by 144Media Studies and CommunicationJournalism and Media StudiesMedia Influence and Health

Effects of Lead Framing on Selective Exposure to Internet News Reports

Zillmann, Dolf, Chen, Lei, Knobloch, Silvia, Callison, Coy·2004·Communication Research

DOI 10.1177/0093650203260201

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Abstract

With headlines and texts held constant, the subheads of articles embedded in an Internet newsmagazine were manipulated in an overview from which articles could be selected. In a control condition, the lead, indicating deplorable happenings,was framed in a factual manner.In the other conditions,the leads were framed either in terms of conflict between feuding parties, the unfolding of disastrous occurrences, the emotional upheaval and agony suffered by the victims of these occurrences, or the economic implications of the incidents. Selective exposure to the articles was accumulated in minute intervals and automatically recorded. Leads projecting aggravated conflict or the agony over suffered misfortunes were found to foster increased reading times of the associated articles. The effects of highlighting misfortunes by themselves or of emphasizing the misfortunes’ economic implications proved to be negligible, however.

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Authors: Zillmann, D., Chen, L., Knobloch, S., & Callison, C.
Affiliations: University of Alabama (US)
University of Michigan (US)
Texas Tech University (US)
ORCID: Callison, Coy
Venue: Communication Research
Publisher: SAGE Publications
Published: 2004-02
Volume: 31
Issue: 1
Pages: 58-81
ISSN: 0093-6502 (ISSN-L)
1552-3810
DOI: 10.1177/0093650203260201
OpenAlex: W2149701905
Cited by: 144
References: 36
Citations by year: 2026: 6 · 2025: 5 · 2024: 5 · 2023: 10 · 2022: 3 · 2021: 13 · 2020: 9 · 2019: 9 · 2018: 8 · 2017: 9 · 2016: 3 · 2015: 14 · 2014: 9 · 2013: 6 · 2012: 4
FWCI: 14.39
Type: journal article
Language: en
Open access: closed
Licence: journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)
Locations: Communication Research (publishedVersion)
Topics: Social Sciences › Communication › Media Studies and Communication
Social Sciences › Communication › Journalism and Media Studies
Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
Keywords: news framing, selective exposure, online news, news magazines, article selection, reading time, conflict framing, emotional framing, economic framing, disaster news

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Effects of Lead Framing on Selective Exposure to Internet News Reports

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