The Effects of Anti-Immigrant Right-Wing Populist Ads on Implicit and Explicit Attitudes: A Moderated Mediation Model
Abstract
Across Europe, the use of negative portrayals of immigrants in populist political advertising has dramatically increased. An experimental study tested the underlying mechanisms and boundary conditions for the effects of such ads on explicit and implicit attitudes toward foreigners. Findings revealed that populist ads strengthened intergroup anxiety and negative stereotypes for voters with lower educational degrees. This, in turn, led to more negative explicit attitudes. However, we observed stronger effects of populist ads on implicit attitudes for individuals with higher educational degrees. The necessity of including explicit as well as implicit measures in political communication research is discussed.
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Prejudice and Discrimination Toward Immigrants
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Schmuck, D., & Matthes, J. (2017) · Political Communication · doi:10.1080/10584609.2017.1316807 · Cited by 124 · see citing works
Self-citationHeiss, R., & Matthes, J. (2020) · Political Communication · doi:10.1080/10584609.2019.1661890 · Cited by 104 · see citing works
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- Authors
- Matthes, J., & Schmuck, D.
- Affiliations
- University of Vienna (AT)
- Corresponding author
- Matthes, Jörg
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 2015-03-31
- Volume
- 44
- Issue
- 4
- Pages
- 556-581
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W2088905776
- Cited by
- 191
- References
- 4
- Citations by year
- 2026: 5 · 2025: 16 · 2024: 30 · 2023: 35 · 2022: 25 · 2021: 15 · 2020: 23 · 2019: 16 · 2018: 14 · 2017: 9 · 2016: 2 · 2015: 1
- FWCI
- 28.74
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Communication Research (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Social Sciences › Political Science and International Relations › Populism, Right-Wing Movements
- Social Sciences › Sociology and Political Science › Migration, Refugees, and Integration
- Keywords
- right-wing populism, implicit attitudes, explicit attitudes, intergroup anxiety, educational attainment, political communication
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