The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Audience Activity and Television News Gratifications
Abstract
The variable nature of audience activity was examined with a sample of 329 local television news viewers. Instrumental news viewing was expected to be related to audience intentionality, selectivity, and involvement with local news. Hierarchical regression found that affinity, selectivity, and involvement predicted intentionality; pass time motives, perceived realism, and reduced intentionality predicted nonselectivity; pass time motives and reduced affinity predicted distractions; and information and nonentertainment motives, perceived realism, and intentionality predicted involvement. Canonical correlation found two news viewing orientations. Instrumental use, or seeking exciting and entertaining information gratifications, was related positively to perceived news realism, affinity, intentionality, and involvement. Ritualized use, or more habitual and time-consuming viewing, was related negatively to news affinity, selectivity, and intentionality, and positively to coviewing distractions. Implications of the links between instrumental media use and audience activity for uses and effects research are discussed.
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Citations
Cites
Television uses and gratifications: The interactions of viewing patterns and motivations
Rubin, A. M. (1983) · Journal of Broadcasting · doi:10.1080/08838158309386471 · Cited by 912
Self-citationThe Role of Theory in Uses and Gratifications Studies
Blumler, J. G. (1979) · Communication Research · doi:10.1177/009365027900600102 · Cited by 904
Ritualized and Instrumental Television Viewing
Rubin, A. M. (1984) · Journal of Communication · doi:10.1111/j.1460-2466.1984.tb02174.x · Cited by 679
Self-citationUses and Gratifications and Exposure To Public Television: A Discrepancy Approach
Palmgreen, P., & Rayburn, J. D. (1979) · Communication Research · doi:10.1177/009365027900600203 · Cited by 234
Cited by
Development of parasocial interaction relationships
Rubin, R. B., & McHugh, M. P. (1987) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838158709386664 · Cited by 773
Audience activity and media use
Rubin, A. M. (1993) · Communication Monographs · doi:10.1080/03637759309376300 · Cited by 277
Self-citationNovak, T. P., & Hoffman, D. L. (2009) · Journal of Consumer Research · doi:10.1086/596026 · Cited by 200
Armstrong, C. L., & McAdams, M. J. (2009) · Journal of Computer-Mediated Communication · doi:10.1111/j.1083-6101.2009.01448.x · Cited by 179
Lin, C. A. (1996) · Journal of Broadcasting & Electronic Media · doi:10.1080/08838159609364379 · Cited by 158
Metadata
- Authors
- RUBIN, A. M., & PERSE, E. M.
- Venue
- Communication Research
- Publisher
- SAGE Publications
- Published
- 1987-02
- Volume
- 14
- Issue
- 1
- Pages
- 58-84
- ISSN
- 0093-6502 (ISSN-L)
- 1552-3810
- OpenAlex
- W2147795268
- Cited by
- 356
- References
- 4
- FWCI
- 69.07
- Type
- journal article
- Language
- en
- Open access
- closed
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