Standpoint: Looking back: The contribution of Blumler and Katz's uses of mass communication to communication research

Lin, Carolyn A.

doi:10.1080/08838159609364379

Cited by 158Media Studies and CommunicationMedia and Communication StudiesMedia, Journalism, and Communication History

Standpoint: Looking back: The contribution of Blumler and Katz's uses of mass communication to communication research

Lin, Carolyn A.·1996·Journal of Broadcasting & Electronic Media

DOI 10.1080/08838159609364379

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Lin (1996) argued that the primary strength of U&G theory is its ability to permit researchers to investigate mediated communication situations via a single or multiple sets of psychological needs, psychological motives, communication channels, communication content, and psychological gratifications within a particular or cross-cultural context.
“Lin(1996)arguedthattheprimarystrengthofU&Gtheoryisitsability to permit researchers to investigate 'mediated communication situations via a single or multiple sets of psychological needs, psychological motives, communication channels, communication content, and psychological gratifications within a particular or cross-cultural context' (p. 574).”
From Uses and Gratifications Theory in the 21st Century (2000) · cites this paper as Lin(1996)

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Authors: Lin, C. A.
Affiliations: Cleveland State University (US)
Corresponding author: Lin, Carolyn A.
ORCID: Lin, Carolyn A.
Venue: Journal of Broadcasting & Electronic Media
Publisher: Informa UK Limited
Published: 1996-09
Volume: 40
Issue: 4
Pages: 574-581
ISSN: 0883-8151 (ISSN-L)
1550-6878
DOI: 10.1080/08838159609364379
OpenAlex: W2081762885
Semantic Scholar: 9ce8a1b92b38c897c5de34b9e89e692e93ab1e41
Cited by: 158
References: 46
Citations by year: 2026: 1 · 2025: 3 · 2024: 5 · 2023: 4 · 2022: 9 · 2021: 6 · 2020: 6 · 2019: 5 · 2018: 3 · 2017: 6 · 2016: 9 · 2015: 4 · 2014: 11 · 2013: 10 · 2012: 15
FWCI: 9.43
Type: journal article
Language: en
Open access: closed
Locations: Journal of Broadcasting & Electronic Media (publishedVersion)
Topics: Social Sciences › Communication › Media Studies and Communication
Social Sciences › Communication › Media and Communication Studies
Social Sciences › Arts and Humanities › History › Media, Journalism, and Communication History
Keywords: history of communication research, audience research, uses and gratifications theory, mass communication theory

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