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The Measurement of Values and Individualism-Collectivism
Abstract
This study presents alternative measures of S. H. Schwartz's theory of values using pairwise comparisons and goal concepts. Not only did the three measures of values-the Schwartz Value Survey (SVS), the Pairwise Comparison Value Survey (PCVS), and the Personal Striving Value Survey (PSVS) -converge but they were also correlated in similar ways with the Individualism-Collectivism Scale (ICS). This provides evidence that the newly developed scales can be alternatives to the SVS, which allows future studies of values using multiple measures. Moreover, the findings provide support for Schwartz's conception of values as higher order goals. The present findings have several implications for the study of values and their linkage to the study of individualism-collectivism and the self-concept.
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“Along with an emphasis on interdependence, collectivistic attitudes are generally associated with an unwillingness to contact or otherwise interact with out-group members”
From Parasite-stress promotes in-group assortative sociality: The cases of strong family ties and heightened religiosity (2012) · cites this paper as Oishi et al. 1998
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“Collectivists emphasize the boundary between in-group and out-group and are distrusting of and unwilling to contact out-group members; individualists make less distinction between in- and out-groups, and are more trusting of and show more willingness to contact out-groups”
From Parasite-stress promotes in-group assortative sociality: The cases of strong family ties and heightened religiosity (2012) · cites this paper as Oishi et al. 1998
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Metadata
- Authors
- Oishi, S., Schimmack, U., Diener, E., & Suh, E. M.
- Affiliations
- University of Illinois Urbana-Champaign (US)
- Corresponding author
- Oishi, Shigehiro
- Venue
- Personality and Social Psychology Bulletin
- Publisher
- SAGE Publications
- Published
- 1998-11
- Volume
- 24
- Issue
- 11
- Pages
- 1177-1189
- ISSN
- 0146-1672 (ISSN-L)
- 1552-7433
- OpenAlex
- W2020800668
- Cited by
- 327
- References
- 41
- Citations by year
- 2026: 3 · 2025: 8 · 2024: 9 · 2023: 3 · 2022: 12 · 2021: 7 · 2020: 15 · 2019: 10 · 2018: 16 · 2017: 20 · 2016: 4 · 2015: 13 · 2014: 19 · 2013: 14 · 2012: 23
- FWCI
- 7.63
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Personality and Social Psychology Bulletin (publishedVersion)
- Topics
- Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Social Sciences › Sociology and Political Science › Social and Intergroup Psychology
- Keywords
- value measurement, individualism-collectivism, Schwartz value theory, Schwartz Value Survey, pairwise comparison, self-concept, value scales
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