The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Getting closer: The effects of personalized and interactive online political communication
Open accessAbstract
Political parties and politicians increasingly use the possibilities of the Internet to communicate interactively with citizens and vice versa. The Internet also offers opportunities for individual politicians to profile themselves. These developments are often said to bring politics closer to citizens, increasing their political engagement in politics. Empirical evidence for such claims is, however, scarce. In a scenario experiment and a laboratory experiment using real-world websites, the authors examine whether more personalized online communication (a focus on individual politicians) and the use of interactive features increase political involvement among citizens. The results from both studies demonstrate that both highly interactive and personalized online communication do increase citizens’ political involvement. Moreover, it was also found that political personalization positively moderates the effect of interactivity on political involvement, meaning that the effects of interactivity are even stronger in a personalized setting.
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Citations
Cites
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811 · cited 1×
“Part of the electorate is likely to be suspicious towards interactivity and personalization and will consider them marketing tools to convince people, rather than genuine attempts to strengthen the ties between politics and voters, which may decrease the persuasive power (Friestad and Wright, 1994).”
Background
Cited by
Populist online communication: introduction to the special issue
Engesser, S., Fawzi, N., & Larsson, A. O. (2017) · Information, Communication & Society · doi:10.1080/1369118x.2017.1328525 · Cited by 429
Extreme parties and populism: an analysis of Facebook and Twitter across six countries
Ernst, N., Engesser, S., Büchel, F., Blassnig, S., & Esser, F. (2017) · Information, Communication & Society · doi:10.1080/1369118x.2017.1329333 · Cited by 420
(2014) · Palgrave Macmillan UK eBooks · doi:10.1057/9781137275844 · Cited by 300
Metz, M., Kruikemeier, S., & Lecheler, S. (2020) · Information, Communication & Society · doi:10.1080/1369118x.2019.1581244 · Cited by 268
Self-citationThe Role of Political Activity in the Formation of Online Identity Bubbles
Koivula, A., Kaakinen, M., Oksanen, A., & Räsänen, P. (2019) · Policy & Internet · doi:10.1002/poi3.211 · Cited by 34
Metadata
- Authors
- Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H.
- Venue
- European Journal of Communication
- Publisher
- SAGE Publications
- Published
- 2013-01-01
- Volume
- 28
- Issue
- 1
- Pages
- 53-66
- ISSN
- 0267-3231 (ISSN-L)
- 1460-3705
- OpenAlex
- W2163719564
- Cited by
- 253
- References
- 1
- FWCI
- 46.73
- Type
- journal article
- Language
- en
- Open access
- green
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- Kruikemeier, S., van Noort, G., Vliegenthart, R., & de Vreese, C. H. (2013). Getting closer: The effects of personalized and interactive online political communication. European Journal of Communication. https://doi.org/10.1177/0267323112464837
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
