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The McDonaldization Thesis: Is expansion inevitable?
Abstract
The issue addressed here is whether the spread of rationalization, or what I have termed `McDonaldization', is inexorable. That issue is examined spatially and temporally. Spatially, what we are witnessing is the increasingly global dissemination of rationalization, much of it emanating from the United States. The temporal growth is discussed from the point of view of the expansion of McDonaldization to birth and before and death and beyond; rationalization is coming to contain the entire life course (and more). Evidence of expansion does not, of course, necessarily mean that growth is inevitable. There are some hopeful social developments and there are some things that individuals can do, but it is difficult at this point to envision anything powerful enough to stem the tide in the direction of rationalization.
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Citations
Cited by
(2005) · Cited by 3,670
Thompson, C. J., & Tambyah, S. K. (1999) · Journal of Consumer Research · doi:10.1086/209560 · Cited by 559
Transidiomatic practices: Language and power in the age of globalization
Jacquemet, M. (2005) · Language & Communication · doi:10.1016/j.langcom.2005.05.001 · Cited by 551
Nixon, E., Scullion, R., & Hearn, R. (2018) · Studies in Higher Education · doi:10.1080/03075079.2016.1196353 · Cited by 267
Examining Control and Autonomy in the Franchisor-Franchisee Relationship
Pizanti, I., & Lerner, M. (2003) · International Small Business Journal: Researching Entrepreneurship · doi:10.1177/0266242603021002001 · Cited by 115
Globalization and native English speakers in English Programme in Korea (EPIK)
Jeon, M. (2009) · Language, Culture and Curriculum · doi:10.1080/07908310903388933 · Cited by 97
Metadata
- Authors
- Ritzer, G.
- Venue
- International Sociology
- Publisher
- SAGE Publications
- Published
- 1996-09
- Volume
- 11
- Issue
- 3
- Pages
- 291-308
- ISSN
- 0268-5809 (ISSN-L)
- 1461-7242
- OpenAlex
- W2118311494
- Cited by
- 453
- References
- 0
- FWCI
- 29.48
- Type
- journal article
- Language
- en
- Open access
- closed
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