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Cited by 216

The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.

Undergraduate Marketing Students, Group Projects, and Teamwork: The Good, the Bad, and the Ugly?

McCorkle, Denny E., Reardon, James, Alexander, Joe F., Kling, Nathan D., Harris, Robert C., Iyer, R. Vishwanathan·1999·Journal of Marketing Education

Abstract

The ability for students to work within a team environment has long been a skill set prized by most marketing educators and practitioners. What has not been altogether clear is how to best learn such skills. Some educators would argue that along with the “good,” there is truly some “bad” and “ugly” inherent in the framework many use to teach teamwork. The authors of this study focus on the use of group projects in the classroom. Results suggest that educators need to reexamine this issue to ensure that marketing students are developing both discipline-related and support skills.

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Cited by

Metadata

Authors
McCorkle, D. E., Reardon, J., Alexander, J. F., Kling, N. D., Harris, R. C., & Iyer, R. V.
Venue
Journal of Marketing Education
Published
1999-08
Volume
21
Issue
2
Pages
106-117
ISSN
  • 0273-4753 (ISSN-L)
  • 1552-6550
OpenAlex
W1973924597
Cited by
216
References
1
FWCI
10.44
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

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