Cited by 21Risk Perception and ManagementSocial Acceptance of Renewable EnergyEnvironmental Education and Sustainability

Conflicting Stakeholder Interests and Natural Gas: A Macromarketing Perspective

Lewin, Jeffrey E., Strutton, David, Paswan, Audhesh K.·2011·Journal of Macromarketing

Abstract

Creation of a less expensive, domestically sourced, and more environmentally neutral energy grid is becoming a global imperative and natural gas (NG) is seen as a crucial component of this impetus. But expansion of NG production is fraught with significant macromarketing challenges; especially in light of recent discoveries of substantial NG reserves beneath heavily populated metropolitan areas. To understand certain decision-making dilemmas involving the benefits and burdens encountered in this macromarketing context, the effect of individualistic and altruistic values (manifesting as personal and societal costs and benefits) on safety and regulatory concerns associated with NG exploration and production are examined. Results suggest cost-oriented values, both individualistic and altruistic, are positively associated with safety and regulatory concerns; whereas benefit-oriented values have a negative association with concerns. These findings yield insights into how various challenges that arise within an extremely complex alternative energy agora might be addressed at local and global levels.

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Crossref · 10.1177/0276146711405529

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Authors
Lewin, J. E., Strutton, D., & Paswan, A. K.
Affiliations
University of North Texas (US)
Corresponding author
Lewin, Jeffrey E.
Venue
Journal of Macromarketing
Published
2011-04-26
Volume
31
Issue
4
Pages
340-358
ISSN
  • 0276-1467 (ISSN-L)
  • 1552-6534
OpenAlex
W2072249385
Cited by
21
References
89
Citations by year
2025: 1 · 2022: 1 · 2021: 3 · 2020: 1 · 2019: 2 · 2017: 2 · 2016: 2 · 2015: 1 · 2014: 4 · 2013: 3 · 2012: 1
FWCI
8.56
Type
journal article
Language
en
Open access
closed
Locations
Journal of Macromarketing (publishedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Risk Perception and Management
  • Social Sciences › Sociology and Political Science › Social Acceptance of Renewable Energy
  • Physical Sciences › Environmental Science › Management, Monitoring, Policy and Law › Environmental Education and Sustainability
Keywords
natural gas, stakeholder interests, individualistic values, altruistic values, safety concerns, regulatory concerns, metropolitan areas, energy policy

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