The DOI matches its Crossref record; 13 of the 13 references it cites were found in a registry or an index.
Anti-Consumption as the Study of Reasons against
Abstract
Anti-consumption studies are gaining in popularity, but doubt remains as to whether they can add anything unique to consumer research and marketing that other similar topics cannot. This article attempts to explain the distinctive nature of anti-consumption and how it can contribute to the understanding of marketing beyond other related phenomena, such as ethical consumption, environmental consumption, consumer resistance, and symbolic consumption. Drawing upon reasons theory, the article contends that the “reasons against” consumption are not always the logical opposite of the “reasons for” consumption and there are important differences between phenomena of negation and affirmation. By focusing on the reasons against consumption, anti-consumption research acts as a lens that scholars and practitioners may use to view similar phenomena in a new light. The article illustrates this point by offering anti-consumption as an overarching perspective that spans a range of behavioral and thematic contexts, thereby revealing its unique contribution to marketing.
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Cites
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Cited by
Attitude toward Consumption and Subjective Well‐Being
Iyer, R., & Muncy, J. A. (2016) · Journal of Consumer Affairs · doi:10.1111/joca.12079 · Cited by 110
Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability
Scheurenbrand, K., Parsons, E., Cappellini, B., & Patterson, A. (2018) · Journal of Public Policy & Marketing · doi:10.1177/0743915618810440 · Cited by 48
Do I Fear Death? The Effects of Mortality Salience on Anti‐Consumption Lifestyles
Nepomuceno, M. V., & Laroche, M. (2016) · Journal of Consumer Affairs · doi:10.1111/joca.12100 · Cited by 41
Metadata
- Authors
- Chatzidakis, A., & Lee, M. S. W.
- Venue
- Journal of Macromarketing
- Publisher
- SAGE Publications
- Published
- 2012-11-04
- Volume
- 33
- Issue
- 3
- Pages
- 190-203
- ISSN
- 0276-1467 (ISSN-L)
- 1552-6534
- OpenAlex
- W1969732895
- Cited by
- 300
- References
- 13
- FWCI
- 23.77
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
