On “Feeling Right” in Cultural Contexts: How Person-Culture Match Affects Self-Esteem and Subjective Well-Being

People whose behavior fits well with their cultural context's norms tend to experience good or pleasant feelings.

“People whose behavior fits well with their cultural context’s norms tend to experience good or pleasant feelings (De Leersnyder et al., 2014; Fulmer et al., 2010; Kitayama & Markus, 2000).”

The current study is the first to examine cultural norm-fulfillment effects for all Big Five traits.

“One prior investigation has addressed cultural norm-fulfillment effects regarding E (Fulmer et al., 2010) but the current study is the first to examine cultural norm-fulfillment effects for all Big Five traits.”

Fulmer et al. found high correlations between Extraversion and self-esteem in countries where Extraversion was normative and lower correlations where Extraversion was not normative.

“They found high correlations in countries where E was normative and lower correlations in countries where E was not normative.”

Study 1 was the first to focus on cultural norm-fulfillment effects across all Big Five traits.

“our study was the first to focus on cultural norm-fulfillment effects across all Big Five traits.”

The informant-report evidence for cultural norm-fulfillment is a key extension of prior research because all prior research relied exclusively on self-reports.

“This in itself is a key extension of prior research on cultural norm-fulfillment because all prior research has relied exclusively on selfreports (Becker et al., 2004;Fulmer et al., 2010;Gebauer, Wagner et al., 2013;Goodwin et al., 2012).”