The DOI matches its Crossref record; 37 of the 37 references it cites were found in a registry or an index.
From Neural Responses to Population Behavior: Neural Focus Group Predicts Population-Level Media Effects
Open accessAbstract
Can neural responses of a small group of individuals predict the behavior of large-scale populations? In this investigation, brain activations were recorded while smokers viewed three different television campaigns promoting the National Cancer Institute’s telephone hotline to help smokers quit (1-800-QUIT-NOW). The smokers also provided self-report predictions of the campaigns’ relative effectiveness. Population measures of the success of each campaign were computed by comparing call volume to 1-800-QUIT-NOW in the month before and the month after the launch of each campaign. This approach allowed us to directly compare the predictive value of self-reports with neural predictors of message effectiveness. Neural activity in a medial prefrontal region of interest, previously associated with individual behavior change, predicted the population response, whereas self-report judgments did not. This finding suggests a novel way of connecting neural signals to population responses that has not been previously demonstrated and provides information that may be difficult to obtain otherwise.
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Cited by
Venkatraman, V., Dimoka, A., Pavlou, P. A., Vo, K., Hampton, W., Bollinger, B., Hershfield, H. E., Ishihara, M., & Winer, R. S. (2015) · Journal of Marketing Research · doi:10.1509/jmr.13.0593 · Cited by 549
Exercise contagion in a global social network
Aral, S., & Nicolaides, C. (2017) · Nature Communications · doi:10.1038/ncomms14753 · Cited by 329
What is a representative brain? Neuroscience meets population science
Falk, E. B., Hyde, L. W., Mitchell, C., Faul, J., Gonzalez, R., Heitzeg, M. M., Keating, D. P., Langa, K. M., Martz, M. E., Maslowsky, J., et al. (2013) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1310134110 · Cited by 265
Self-citationSelf-affirmation alters the brain’s response to health messages and subsequent behavior change.
Falk, E. B., O’Donnell, M. B., Cascio, C. N., Tinney, F., Kang, Y., Lieberman, M. D., Taylor, S. E., An, L., Resnicow, K., & Strecher, V. J. (2015) · Proceedings of the National Academy of Sciences · doi:10.1073/pnas.1500247112 · Cited by 190
Engaged listeners: shared neural processing of powerful political speeches
Schmälzle, R., Häcker, F. E. K., Honey, C. J., & Hasson, U. (2015) · Social Cognitive and Affective Neuroscience · doi:10.1093/scan/nsu168 · Cited by 135
Metadata
- Authors
- Falk, E. B., Berkman, E. T., & Lieberman, M. D.
- Venue
- Psychological Science
- Publisher
- SAGE Publications
- Published
- 2012-04-17
- Volume
- 23
- Issue
- 5
- Pages
- 439-445
- ISSN
- 0956-7976 (ISSN-L)
- 1467-9280
- OpenAlex
- W2117067691
- Cited by
- 339
- References
- 37
- FWCI
- 12.08
- Type
- journal article
- Language
- en
- Open access
- green
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