Self-affirmation alters the brain’s response to health messages and subsequent behavior change.
Open accessAbstract
Health communications can be an effective way to increase positive health behaviors and decrease negative health behaviors; however, those at highest risk are often most defensive and least open to such messages. For example, increasing physical activity among sedentary individuals affects a wide range of important mental and physical health outcomes, but has proven a challenging task. Affirming core values (i.e., self-affirmation) before message exposure is a psychological technique that can increase the effectiveness of a wide range of interventions in health and other domains; however, the neural mechanisms of affirmation's effects have not been studied. We used functional magnetic resonance imaging (fMRI) to examine neural processes associated with affirmation effects during exposure to potentially threatening health messages. We focused on an a priori defined region of interest (ROI) in ventromedial prefrontal cortex (VMPFC), a brain region selected for its association with self-related processing and positive valuation. Consistent with our hypotheses, those in the self-affirmation condition produced more activity in VMPFC during exposure to health messages and went on to increase their objectively measured activity levels more. These findings suggest that affirmation of core values may exert its effects by allowing at-risk individuals to see the self-relevance and value in otherwise-threatening messages.
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Pre-intervention self-affirmations (thinking or writing about one's core values) are associated with increased health-related behavior change.
“This decision was made on the basis of research by Falk et al. (2015), who found that participants who engaged in pre-intervention self-affirmations (the process of thinking or writing about one’s core values), demonstrated increased health-related behavior change.”
From Examining a Group Acceptance and Commitment Therapy Intervention for Music Performance Anxiety in Student Vocalists (2020) · cites this paper as Falk et al. (2015)
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Bridging Media Psychology and Cognitive Neuroscience
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Self-Affirmation Activates the Ventral Striatum
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Category-Selectivity in Human Visual Cortex Follows Cortical Topology: A Grouped icEEG Study
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TypeOut: Leveraging Just-in-Time Self-Affirmation for Smartphone Overuse Reduction
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Intergroup conflict and barriers to common ground: A self‐affirmation perspective
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A functional near infrared spectroscopy (fNIRS) replication of the sunscreen persuasion paradigm
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Grounding the neuroscience of behavior change in the sociocultural context
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Neurophysiological Profile of Antismoking Campaigns
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The Effect of Persuasive Messages in Promoting Home-Based Physical Activity During COVID-19 Pandemic
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Neuroimaging, neuromodulation, and population health: the neuroscience of chronic disease prevention
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Infusing Physical Activity into Early Childhood Classrooms: Guidance for Best Practices
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Time-evolving dynamics in brain networks forecast responses to health messaging
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Effect of self-managed lifestyle treatment on glycemic control in patients with type 2 diabetes
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When fixing problems kills personal development: fMRI reveals conflict between Real and Ideal selves
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Addressing personal parental values in decisions about childhood vaccination: Measure development
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Self-Transcendent Values and Neural Responses to Threatening Health Messages
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Adolescent Neural Responses to Antismoking Messages, Perceived Effectiveness, and Sharing Intention
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Self-affirmation and physical activity messages
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Be Strong Enough to Say No: Self-Affirmation Increases Rejection to Unfair Offers
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Increasing Receptivity to Messages about E-Cigarette Risk Using Vicarious-Affirmation
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Neural basis of consumer decision making and neuroforecasting.
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Gao, Y., Chang-fen, L., Zhang, X., Han, B., & Hu, H. (2024) · Frontiers in Psychiatry · doi:10.3389/fpsyt.2024.1509967 · Cited by 13 · see citing works
Promoting adolescent health: insights from developmental and communication neuroscience
Pei, R., Kranzler, E. C., Suleiman, A. B., & Falk, E. B. (2018) · Behavioural Public Policy · doi:10.1017/bpp.2018.30 · Cited by 12 · see citing works
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The Eudaimonics of Health: Exploring the Promise of Positive Well-Being and Healthier Living
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Self-affirmation enhances processing of negative stimuli among threat-prone individuals
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Behavioral interventions in health neuroscience
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Adolescents’ Neural Response to Tobacco Prevention Messages and Sharing Engagement
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Brain system integration and message consistent health behavior change.
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Prevention Neuroscience: A new frontier for preventive medicine
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Self-Affirmation Interventions to Change Health Behaviors
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- Authors
- Falk, E. B., O’Donnell, M. B., Cascio, C. N., Tinney, F., Kang, Y., Lieberman, M. D., Taylor, S. E., An, L., Resnicow, K., & Strecher, V. J.
- Affiliations
- University of Pennsylvania (US)
- University of Michigan (US)
- University of California, Los Angeles (US)
- Center for Health Communications Research, University of Michigan, Ann Arbor, MI 48109; and
- ORCID
- Venue
- Proceedings of the National Academy of Sciences
- Publisher
- National Academy of Sciences
- Published
- 2015-02-02
- Volume
- 112
- Issue
- 7
- Pages
- 1977-1982
- ISSN
- 0027-8424 (ISSN-L)
- 1091-6490
- PMC
- PMC4343089
- OpenAlex
- W2136204897
- Cited by
- 190
- References
- 76
- Citations by year
- 2026: 12 · 2025: 14 · 2024: 8 · 2023: 9 · 2022: 24 · 2021: 18 · 2020: 14 · 2019: 15 · 2018: 28 · 2017: 20 · 2016: 22 · 2015: 5
- FWCI
- 403.19
- Type
- journal article
- Language
- en
- Open access
- bronze
- doi.org
- Locations
- Proceedings of the National Academy of Sciences (publishedVersion)
- Europe PMC (PubMed Central) (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- eScholarship (California Digital Library) (submittedVersion, cc-by-nd)
- Funders
- HHS | NIH | National Cancer Institute (NIH-P50 CA101451, NIH/NCI 1R01CA180015-01)
- HHS | NIH | NIH Office of the Director (1DP2DA03515601)
- Topics
- Social Sciences › Arts and Humanities › Literature and Literary Theory › Media Influence and Health
- Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Keywords
- self-affirmation, core values, health communication, health messaging, ventromedial prefrontal cortex, physical activity, sedentary behavior, behavior change, threat processing, self-relevance
- MeSH terms
- Behavior Therapy, Brain, Humans, Magnetic Resonance Imaging, Sedentary Behavior
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