Cited by 42Decision-Making and Behavioral EconomicsMemory Processes and InfluencesNostalgia and Consumer Behavior

A “Present” for the Future: The Unexpected Value of Rediscovery

Zhang, Ting, Kim, Tami, Brooks, Alison Wood, Gino, Francesca, Norton, Michael I.·2014·Psychological Science

Abstract

Although documenting everyday activities may seem trivial, four studies reveal that creating records of the present generates unexpected benefits by allowing future rediscoveries. In Study 1, we used a time-capsule paradigm to show that individuals underestimate the extent to which rediscovering experiences from the past will be curiosity provoking and interesting in the future. In Studies 2 and 3, we found that people are particularly likely to underestimate the pleasure of rediscovering ordinary, mundane experiences, as opposed to extraordinary experiences. Finally, Study 4 demonstrates that underestimating the pleasure of rediscovery leads to time-inconsistent choices: Individuals forgo opportunities to document the present but then prefer rediscovering those moments in the future to engaging in an alternative fun activity. Underestimating the value of rediscovery is linked to people’s erroneous faith in their memory of everyday events. By documenting the present, people provide themselves with the opportunity to rediscover mundane moments that may otherwise have been forgotten.

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Crossref · 10.1177/0956797614542274

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4 of 4 references verified0 citation errors · 0 not checkable

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  • People seem to enjoy rediscovering records of their past experiences; this applies to special and extraordinary experiences and also to mundane everyday ones that may otherwise have been forgotten.

    “Moreover, people seem to enjoy rediscovering records of their past experiences; interestingly, this not only applies to special and extraordinary experiences but also to mundane everyday ones that may otherwise have been forgotten (Zhang et al., 2014).”

    From Understanding Autobiographical Memory in the Digital Age: The AMEDIA-Model (2024) · cites this paper as Zhang et al., 2014

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Authors
Zhang, T., Kim, T., Brooks, A. W., Gino, F., & Norton, M. I.
Affiliations
  • Harvard University (US)
  • Harvard Business School, Harvard University
Venue
Psychological Science
Published
2014-08-29
Volume
25
Issue
10
Pages
1851-1860
ISSN
  • 0956-7976 (ISSN-L)
  • 1467-9280
OpenAlex
W2139190168
Cited by
42
References
4
Citations by year
2026: 1 · 2025: 4 · 2024: 1 · 2022: 3 · 2021: 5 · 2020: 6 · 2019: 3 · 2018: 7 · 2017: 3 · 2016: 5 · 2015: 4
FWCI
3.30
Type
journal article
Language
en
Open access
closed
Locations
  • Psychological Science (publishedVersion)
  • PubMed (publishedVersion)
Topics
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Memory Processes and Influences
  • Social Sciences › Psychology › Social Psychology › Nostalgia and Consumer Behavior
Keywords
time capsule, memory confidence, time inconsistency, self-documentation
MeSH terms
Adult, Exploratory Behavior, Female, Follow-Up Studies, Forecasting, Humans, Male, Memory, Middle Aged, Young Adult, Pleasure

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